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yellowHEAD Helps Hot Shot Casino Win Big with Facebook’s Lookalike Targeting

yellowHEAD Helps Hot Shot Casino Win Big with Facebook’s Lookalike Targeting

Hot Shot Casino, published by Scientific Games Interactive, gives players a feel of a real Vegas casino experience featuring the most popular Bally, WMS and Shuffle Master slot machines. Scientific Games is one of the largest manufacturers of land-based slot machines and brings authentic slots to the world of social casino games. Its mission is to empower its customers by creating the world’s best interactive gaming experiences.

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RESULTS

yellowHEAD managed to address the pains Scientific Games was facing with Hot Shot Casino, while delivering the following results.

30%
Decrease in Cost per Install
3X
Growth in Return on Ad Spend
30%
Increase in First Time Depositor Rate
120%
Increase in Budget Spend
2X
Improvement in Cost Per Depositor
yellowHEAD’s highly professional team delivered excellent results on Facebook with increased conversion volume for Hot Shot Casino. A new stream of high-value players at lower acquisition cost allowed us to generate and maintain higher profit. We therefore felt comfortable with significantly increasing ad spend, while being able to maintain great results.
Noga Halperin

Noga Halperin

CMO, Social Games at Scientific Games
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