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Sozap boosts app installs with yellowHEAD’s immersive Instagram Stories ads

Sozap boosts app installs with yellowHEAD’s immersive Instagram Stories ads

Armed Heist is the flagship game of Sozap—an interactive entertainment company based in Sweden and with offices in Serbia. Sozap is committed to developing unique gaming experiences.

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RESULTS

yellowHEAD’s attention to detail in the Stories ad format led to impressive results for Sozap. After creating immersive video ads for Instagram Stories, the campaign achieved:

  • 82% lift in return on ad spend

  • 45% decrease in cost per app install

  • 53% decrease in first-purchase cost per acquisition

  • 68% of total iOS revenue came from Instagram Stories

+82%
return on ad spend
-45%
cost per app install
-53%
first-purchase cost per acquisition
We partnered with the elite performance marketing company yellowHEAD. They came up with the solution of using Instagram Stories to reach our target audience in a different way, taking advantage of various features that ads in Instagram Stories offer. The results have been amazing!
Rade Prokopovic

Rade Prokopovic

Founder & CEO, Sozap
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