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Pampers Japan: Winning over young parents with targeted Facebook and Instagram ads

Pampers Japan: Winning over young parents with targeted Facebook and Instagram ads

An iconic baby care brand achieved low-cost app installs with young Japanese parents when it ran a carefully targeted Facebook and Instagram ad campaign.

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RESULTS

Pampers and yellowHEAD successfully boosted Pampers Club app installs during the campaign, with more than half of installs resulting in key actions within the app.

75%
lower cost per install
5X
more web traffic, compared to previous campaigns
60%
of app installs resulted in valuable in-app actions
With yellowHEAD’s assistance, we were able to execute a more precise marketing strategy through Facebook ads. Since then, Facebook has become one of our main channels for obtaining high quality users. We’re delighted to reach people through personalised, one-to-one communications while significantly reducing costs.
Cansu Turkay Sim

Cansu Turkay Sim

1:1 Transformation, Start-Up Pampers team
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