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Jelly Button Increases Retention with yellowHEAD’s Precision Targeting

Jelly Button Increases Retention with yellowHEAD’s Precision Targeting

Jelly Button is a gaming company that started developing casual games in 2011, and was later acquired by Playtika at the end of 2017. Since then, they have developed several games that have grown in popularity.

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RESULTS

With the help of our UA team, Jelly Button has seen enormous improvements in their campaigns with great promise for the future. yellowHEAD surpassed Jelly Button’s target retention rate by 20%, while lowering costs (CPI) for App Event Optimization campaigns in the EU countries. The following results were seen across the board.

+20%
Retention Rate
+221%
Installs
+382%
Ad Spend
yellowHEAD’s UA team used Facebook’s targeting to hit audiences with pinpoint accuracy and climb to a high retention rate, exceeding the KPI we had planned by 20%. With their expertise, we achieved a successful launch for Merge Stories.
Meir Shitrit

Meir Shitrit

General Manager at Jelly Button
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