High 5 Casino’s creative gets a second wind thanks to Alison!

The Challenge

High 5 Casino was looking to achieve a higher ROI D7 and increase their quality of users.

Our Approach

Over the course of several months, High 5 Casino was gaining momentum and seeing positive performance across all creatives. However, yellowHEAD’s UA team noticed that the popular DaVinci game room was not one of them.

After brainstorming ideas, the team decided to turn to Alison, yellowHEAD’s creative analysis technology, to see how they can take this fatigued creative and breathe some life back into it.

The platform provided the following recommendations:

• A voice-over
• A “Play Now” CTA
• An orange background

The freshly rejuvenated creative was initially launched in one of top-performing campaigns in order to present it to an already proven audience. This made sure that the DaVinci room creative had a solid opportunity at success.

The results were promising, and after understanding the potential of this new and improved creative, yellowHEAD’s UA team opened it to other appropriate campaigns with different audiences. It continued to generate great results until it became active in most campaigns.