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Hard Rock International & yellowHEAD Hit the Right Chords With Snapchat Audiences

Hard Rock International & yellowHEAD Hit the Right Chords With Snapchat Audiences

Hard Rock Blackjack Casino, an exciting table games social casino experience from Hard Rock International launched in 2020.

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RESULTS

Through an in-depth market analysis and deep understanding of the different ways to advertise on each platform, yellowHEAD’s UA team helped Hard Rock Blackjack Casino reach their target audience and surpass their KPIs.

Their refreshed strategic approach resulted in a 103% increase in ROI D7 and 109% increase in ROI D30 vs historical benchmark seen on other platforms. Not only was Hard Rock able to exceed revenue goals, but they were able to scale this revenue growth efficiently with an 86% decrease in CPMs.

+138%
CTR
+103%
ROI D7
+109%
ROI D30
-86%
CPM
Snapchat was a new channel in which we were interested to grow the global audience for Hard Rock Blackjack Casino; in partnership with yellowHEAD we developed a strong strategy for precision targeting and spot-on creatives to test this new channel, and saw an astounding 103% increase in ROI that makes Snapchat a prominent platform for Hard Rock user acquisition efforts moving forward.
Kresimir Spajic

Kresimir Spajic

SVP & Managing Director Online Gaming, Hard Rock International
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