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Gram Games and yellowHEAD drive 4.5X ROI growth with UAC

Gram Games and yellowHEAD drive 4.5X ROI growth with UAC

UA
CREATIVE

Merge Dragons by Gram Games is a puzzle adventure game, in which players are tasked with building their camps to grow mystical dragons by solving fun merge puzzles.

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RESULTS

yellowHEAD’s user acquisition experts managed to succeed in delivering great ROAS numbers, surpassing the client’s KPIs, while increasing the budget and improving top metrics.

4.5X
Growth in ROI
4X
Increase in First Time Payer Rate
3X
Growth in ARPPU
Launching Universal App Campaigns was crucial for our business objectives of scaling our new IAP game while maintaining the same performance as that of Search and AdMob campaigns. Partnership with yellowHEAD gave us an opportunity to leverage their industry knowledge, creative production, and optimisation expertise. Having mastered UAC, we managed to improve our performance KPIs.
Kerem Alemdar

Kerem Alemdar

UA Manager at Gram Games

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Find out how yellowHEAD can support your brand growth.

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Let's talk marketing

Find out how yellowHEAD can support your brand growth.

THANK YOU FOR CONTACTING US! WE'LL GET BACK TO YOU SOON!
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