edX & yellowHEAD Get an A+ in Localization & A/B Testing

edX & yellowHEAD Get an A+ in Localization & A/B Testing

edX is an online education platform that offers certificate courses by top institutions such as Harvard and MIT. yellowHEAD and edX have been partners for over two years, combining ASO keyword-targeting strategy with constant testing of designs to enhance CVR in several markets.

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RESULTS

Through CRO including an in-depth analysis of edX’s data and utilizing the Google Play Console’s A/B testing, yellowHEAD’s team of ASO experts was able to achieve great results.

+7.4%
CVR (Total)
+16.5%
Installers (US+IN)
+8.5%
Visitors (US+IN)
yellowHEAD has been an excellent partner. They have really listened to our needs and provided us with results that we can be proud of.
Greg Kristan

Greg Kristan

SEO Manager
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