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DGN Games: Winning big in global markets with Facebook dynamic language optimization

DGN Games: Winning big in global markets with Facebook dynamic language optimization

DGN Games is a fast-growing company in the social casino vertical thanks to hit titles Old Vegas Slots and Lucky Time Slots. DGN Games credits its success to a combination of state-of-the-art technologies, in-depth industry knowledge and top-notch gaming content.

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RESULTS

DGN’s localized campaign resulted in a higher conversion rate among non-English speaking players than it had ever achieved before, and delivered a new stream of highly profitable players from new markets and a significant boost in revenues.

2.5X
lower cost per install
35%
higher return on ad spend
2.5X
increase in new users
Facebook dynamic language optimization allowed us to explore new markets and significantly increase our reach to social casino players. With Facebook’s location targeting tools, we were able to tailor our messaging to high-value players around the world, expanding our global presence and gaining more from our ad spend. Facebook is a valuable partner for DGN and yellowHEAD.
Uriel Shklanovsky

Uriel Shklanovsky

VP Marketing
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