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Alison Creative Technology Finds Treasure in Gold Fish’s Sea of Data

Alison Creative Technology Finds Treasure in Gold Fish’s Sea of Data

Gold Fish Casino Slots by Sciplay is an exciting underwater mobile casino game that offers the most-played slots from the Las Vegas floors straight to your phone!

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RESULTS

Gold Fish, a long-time partner of yellowHEAD, wanted fresh creatives that performed well. Our UA team strategized a plan to meet Gold Fish’s KPIs.

By utilizing Alison, our creative analysis technology, and working closely with yellowSTUDIO, they produced new, data-based creatives and rejuvenated existing creatives that were facing fatigue, resulting in greater performance than the account averages.

Performance improved for the Jade Monkey creative on Android by the above metrics.

The team continues to reach further success with more data-based videos, including:

Jade Monkey (iOS)

+21.4% ROI D7

+7.4% CTR

Bier House

+27% ROI D7

+17.8% CTR

+101%
ROI D7
+106%
ARPPU
+101%
FTD D7
We are extremely impressed with yellowHEAD, their Alison technological platform, and yellowSTUDIO. Not only did the platform provide excellent recommendations, but the creative studio put together fantastic creatives and the UA team executed great campaigns.
Noga Halperin Sher

Noga Halperin Sher

Global CMO at SciPlay Corp.
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