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App Growth Awards 2020 Finalists Announced

Business of Apps - November 2020
We are delighted to reveal the 2020 shortlisted finalists for the App Growth Awards, now in its fourth year of celebrating success in the global app industry 🍾
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6 powerful motivators to drive your game marketing creative

Pocketgamer.biz - November 2020
It’s no secret that most purchasing decisions are based on emotions. While our rational, left-brained mind can help us evaluate options, it is how we feel about a particular product that eventually decides whether or…
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How data is making game creative perform more powerfully than ever

VentureBeat - November 2020
“Data lets you get creative with your creatives,” says Maria Waters, head of conversion optimization at Zynga. “Before, there were a lot of hunches involved in figuring out what was going to work, but now…
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New data analysis tools are amping up game UA creative testing

VentureBeat - November 2020
When it comes to user acquisition, the most pressing challenge game developers face is simply consumer attention. There’s a tremendous amount of competition for the precious free time people have between responsibilities, says Noa Miller,…
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