yellowHEADLINES In the press

We are delighted to reveal the 2020 shortlisted finalists for the App Growth Awards, now in its fourth year of celebrating success in the global app industry 🍾

It’s no secret that most purchasing decisions are based on emotions. While our rational, left-brained mind can help us evaluate options, it is how we feel about a particular product that eventually decides whether or…

“Data lets you get creative with your creatives,” says Maria Waters, head of conversion optimization at Zynga. “Before, there were a lot of hunches involved in figuring out what was going to work, but now…

When it comes to user acquisition, the most pressing challenge game developers face is simply consumer attention. There’s a tremendous amount of competition for the precious free time people have between responsibilities, says Noa Miller,…