yellowHEAD Named Agency of the Year by PR & Marketing Excellence Awards
yellowHEAD performance marketing recently won the PR & Marketing Excellence Award for its ongoing work in creative intelligence and ad design.
yellowHEAD is honored to announce we’ve been named Agency of the Year in the Large Marketing Agency category at the 2021 Public Relations and Marketing Excellence awards. It was earned thanks to our innovative work on Alison creative ideation platform, used to develop effective ad campaigns for SciPlay.
Alison is yellowHEAD’s analysis and ideation platform, which examines the creative elements that drive ad campaigns and determines their individual effectiveness. This level of detail provides marketers with insights that streamline creative production and optimization. Alison can also perfect targeted campaigns by offering country and placement recommendations and identifying creative fatigue before it eats into campaign returns.
“We’re honored to accept this PR & Marketing Excellence Award,” said Merav Katz, yellowHEAD Head of Marketing. “During a time when marketing faces many challenges, it’s profoundly gratifying to be named Agency of the Year for our valuable work with clients. I’d also like to thank yellowHEAD’s creative designers, software engineers, and data analysts, without whom this recognition simply wouldn’t be possible.”
yellowHEAD’s Agency of the Year win recognized our work on Gold Fish Casino Slots by SciPlay, an underwater-inspired social casino game for mobile devices. The team used Alison’s creative intelligence tools to identify creative opportunities in existing campaigns and recommend optimizations for improved performance. These changes drove a 100% increase in Gold Fish’s seven-day ROI and ARPPU.
Since 2014, the Public Relations and Marketing Excellence Awards have recognized PR & marketing agencies, departments, and individuals for exceptional performance and innovations. The awards allow the Business Intelligence Group to identify leading marketing organizations that provide clients with quantifiable campaign performance and business results.