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FOLLOW THE <span class="sizeup"><span class="yellow">yellowHEAD</span> ROAD</span>

FOLLOW THE yellowHEAD ROAD

yellowHEAD leaders spent years learning, practicing, and mastering the field of performance marketing. They are the go-to people for the latest information, best practices, and innovative solutions. Their knowledge and skills allow them to tackle complex problems and find creative ways to overcome challenges. They inspire others to learn and grow, and their contributions to their respective fields have a lasting impact on yellowHEAD.

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OUR MISSION
We collaborate to make yellowHEAD the world’s preferred and most respected performance marketing brand.
PAINTING THE WORLD YELLOW

With an expanding global presence, we support the growth of companies across markets.

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Our Story
2013
yellowHEAD is founded by Gal Bar and Shai Karmi and goes on to become a global leader in digital performance marketing.
yellowHEAD’s Tech team is formed and goes on to develop revolutionary, growth-supporting technologies
2014
yellowHEAD forms its ASO team and quickly becomes a pioneer in the field
2016
Business of Apps lists yellowHEAD as a top user acquisition agency and top App Store Optimization agency
2017
mobyaffiliates lists yellowHEAD as a top mobile app marketing agency
yellowHEAD launches proprietary marketing technology
2018
yellowHEAD is featured on national TV
yellowHEAD Analytics is launched to provide partners with complete transparency over their entire funnel in one spot
yellowHEAD office opens in Lviv, Ukraine
Expansion of yellowHEAD’s Creative Studio, yellowSTUDIO
Business of Apps lists yellowHEAD as a top App Store Optimization agency
ASKyH goes live
Media budget management surpasses $100M
2019
yellowHEAD Alerts is launched to empower Account Managers with live signals
yellowHEAD launches Alison and revolutionizes the concept of A/B testing
Business of Apps lists yellowHEAD as a top mobile app marketing agency
yellowHEAD office opens in NY, USA
2020
yellowHEAD launches SaaS version of its creative insight technology Alison
Alison wins App Growth Innovation Award at the App Growth Awards
yellowHEAD earns a Facebook Marketing Partner creative badge
yellowHEAD surpasses 100 employees
2021
yellowSTUDIO dramatically expands production capabilities
Alison 2.0 is released
Alison recognized as Best Technical Innovation at the Drum Digital Industry Awards
yellowSTUDIO named a Platinum Winner for Motion Graphic Video at the MarCom Awards
Alison named a Platinum Winner for Team Achievement by the MarCom Awards
Alison recognized as Product of the Year at 2021 Sales and Marketing Technology Awards (The Sammys)
Alison named 'Marketing Solution of the Year' in 2021 Data Breakthrough Awards
Alison wins 2021 Effective Mobile Marketing Award (EMMA) for 'Most Effective Use of Data'
Alison named 'Product of the Year' by the Business Intelligence Group
2022
Alison named Data Visualization Solution of the Year at the Data Breakthrough Awards
yellowHEAD features at Mobile Apps Unlocked 2022
yellowHEADLINES IN THE PRESS

ASO Creative Gaming Trends 2024

ASO Creative Gaming Trends 2024 - March 2024
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Organic Growth for Dating Apps

yellowHEAD - February 2024
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Say cheese hi! To yellowHEAD’S leaders
Gal Bar
                                   

Gal BarView

Co-Founder & CEO

Gal Bar

Co-Founder & CEO
Gal has over 16 years of experience in online marketing. He also holds a B.Sc. in Computer Science from the University of Haifa and decided that building sophisticated marketing tech is much more interesting than coding websites and apps. Gal now leads yellowHEAD's Marketing and Technology teams and makes killer desserts that no one wants to eat.
                                   
Shai Karmi
                                   

Shai KarmiView

Co-Founder & CEO

Shai Karmi

Co-Founder & CEO
When Shai isn’t off-roading in old Jeeps or dirt bikes, he leads yellowHEAD’s Finances, Creatives, and yellowX projects with over 16 years of experience in online marketing. He has a BA in Social Sciences from Ra’anana College. After several business ventures, Shai determined that yellowHEAD was the One.
                                   
Lee Spungin
                                   

Lee SpunginView

VP Growth - US

Lee Spungin

VP Growth - US
Lee Spungin has 12 years of experience leading teams in digital agencies and large advertising firms, igniting results to ensure partners' success, and delivering meaningful relationships with existing and new partners. She is now yellowHEAD's VP of Strategic Partnerships in the US and is an avid foodie on a quest to conquer NYC's thriving scene.
                                   
Shaked Moshe
                                   

Shaked MosheView

HRBP

Shaked Moshe

HRBP
Nitzan Apfelbaum Sassoon
                                   

Nitzan Apfelbaum SassoonView

Head of Finance

Nitzan Apfelbaum Sassoon

Head of Finance
Nitzan has 8 years of financial experience in the digital media industries working at high-growth, pre-IPO, and publicly traded companies. She also has a BA from the Hebrew University. She now leads the Corporate Finance team at yellowHEAD and makes a mean carrot cake.
                                   
Hila Keller
                                   

Hila KellerView

Head of UA

Hila Keller

Head of UA
Hila has 6 years of experience in performance marketing, user acquisition, marketing analytics, and campaign management in Gaming and Non-gaming verticals. She also has an MBA in Leadership from Tel Aviv University, an MBA in Business management from ONO Academic College and a B.Sc in Social Science from Bar Ilan University. She now leads yellowHEAD’s User Acquisition team and dances salsa when she has free time.
                                   
Noa Miller
                                   

Noa MillerView

Head of Creative

Noa Miller

Head of Creative
Noa has 10+ years of experience in creative and advertising. She also has a Masters degree in Communications from Florida International University. She now leads yellowHEAD’s creative services and loves traveling with her family.
                                   
Tzippi Lasry
                                   

Tzippi LasryView

Head of Business Development

Tzippi Lasry

Head of Business Development
Tzippi has 6 years of experience in performance marketing, Business development & growth. She also has an MBA from Bar Ilan University. She now leads yellowHEAD’s Business development & Sales team and loves traveling around the world.
                                   
Joy Rubinstein Portman
                                   

Joy Rubinstein PortmanView

Head of Organic

Joy Rubinstein Portman

Head of Organic
                                   
                           About us

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