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New Google Play Developer Console Update: Benchmarks (in Beta)

New Google Play Developer Console Update: Benchmarks…

13 September, 2016
ASO
Best Practices
General

Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…

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New Character Limit for App Titles on iTunes: What it Means for Your App

New Character Limit for App Titles on…

12 September, 2016
ASO
Best Practices
General

On September 1st, Apple began to enforce its new 50-character limit for app titles on in its iTunes App Store.…

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Google Released New Features in Google Play Developer Console

Google Released New Features in Google Play…

4 May, 2016
ASO
General

If you own an Android app, or are interested in app marketing, then you already know that a few months…

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5 App Marketing & ASO Tips from APS Berlin

5 App Marketing & ASO Tips from…

6 April, 2016
ASO
Events
General

A few weeks ago, we attended the App Promotion Summit (APS) in Berlin. Unlike in previous conferences (such as Casual…

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Google Play’s New “Experiments” Tool – you need to take advantage of this

Google Play’s New “Experiments” Tool – you…

21 December, 2015
ASO
General

Everyone knows that good app pages are crucial for an app’s success. The problem is, no one really knows what…

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App Store Optimization: What You’re Probably Doing Wrong

App Store Optimization: What You’re Probably Doing…

17 November, 2015
ASO
Events

Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search,…

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ASO App Store Optimization or Bust!

ASO App Store Optimization or Bust!

12 September, 2015
ASO
Events

ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth…

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App Page Power Explained

App Page Power Explained

20 May, 2015
ASO
Best Practices
General

What is an app page? At this point, it is important that you recognize that there are key differences in…

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ASO & Paid Campaigns

ASO & Paid Campaigns

18 May, 2015
UA
ASO
Best Practices
General

"The Achilles heel of Paid Advertising – Once paid advertising stops, so too will the traffic to the app .…

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