Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…
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On September 1st, Apple began to enforce its new 50-character limit for app titles on in its iTunes App Store.…
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If you own an Android app, or are interested in app marketing, then you already know that a few months…
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A few weeks ago, we attended the App Promotion Summit (APS) in Berlin. Unlike in previous conferences (such as Casual…
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Everyone knows that good app pages are crucial for an app’s success. The problem is, no one really knows what…
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Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search,…
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ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth…
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What is an app page? At this point, it is important that you recognize that there are key differences in…
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"The Achilles heel of Paid Advertising – Once paid advertising stops, so too will the traffic to the app .…
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