What is Performance Marketing? – yellowHEAD’s Overview

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

July 30, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

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Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

July 28, 2020
Q&A
General

For Deniz Varol, business has always been an interest. She took business class as an elective in high school, where…

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Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features, Now in Beta

June 11, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

June 8, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

May 28, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google Play Keyword Targeting

May 12, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Mobile Industry Trends Amidst COVID-19

Mobile Industry Trends Amidst COVID-19

May 4, 2020
UA
Best Practices
General

Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…

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The Adjust Solutions Partner Program – An Insightful Experience

The Adjust Solutions Partner Program – An Insightful Experience

April 23, 2020
UA
Technology
General

yellowHEAD thrives to gain as much knowledge as possible in order to provide our partners with the most value. This…

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How is Coronavirus Changing Search?

How is Coronavirus Changing Search?

April 7, 2020
SEO
Best Practices
General

COVID-19 (a.k.a. the coronavirus) has become a global pandemic which has had an impact on human health, the economy, and…

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