DTC Marketing: The Ultimate Guide

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

App in Focus: Super Mario Run –…

9 January, 2017
ASO
Best Practices
General

It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…

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Track Your ASO Progress Through Big Amounts of Keyword Data

Track Your ASO Progress Through Big Amounts…

25 December, 2016
ASO
Best Practices
General

Increasing search visibility through ASO is more than just finding the right keywords, placing them strategically, and hoping for the…

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MAJOR Makeover Being Experimented for Google Play’s Search

MAJOR Makeover Being Experimented for Google Play’s…

19 December, 2016
ASO
Best Practices
General

The new search result layout As of last month, Google started to experiment with the layout of search results in…

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Basic Review of App Store Pages Testing Tools

Basic Review of App Store Pages Testing…

7 December, 2016
ASO
Best Practices
General

Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…

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Ranking #1 for “poker”: More of a two-pair than a royal flush.

Ranking #1 for “poker”: More of a…

20 November, 2016
ASO
Best Practices
General

In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…

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App in Focus – An App Store Optimization (ASO) Analysis – Strava

App in Focus – An App Store…

31 October, 2016
ASO
Best Practices
General

Welcome to the second installment of yellowHEAD ASO’s App in Focus, where we take a look at all kinds of…

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New ASO Discovery: How Category Rankings may affect your App’s Keyword Ranking

New ASO Discovery: How Category Rankings may…

29 September, 2016
ASO
Best Practices
General

As a leading online marketing agency for ASO (App Store Optimization) services, we work with a number of major apps…

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App in Focus: Live.me™

App in Focus: Live.me™

25 September, 2016
ASO
Best Practices
General

Welcome to yellowHEAD’s App in Focus, where we’ll take a look at an interesting app climbing the Apple App Store and…

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New Google Play Developer Console Update: Benchmarks (in Beta)

New Google Play Developer Console Update: Benchmarks…

13 September, 2016
ASO
Best Practices
General

Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…

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