5 eCommerce Blog Ideas for High-Quality Traffic

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features,…

11 June, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings…

8 June, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

MGS20 – Interview with Lee Spungin, VP…

2 June, 2020
Creative
Technology
Events

My, how the world has changed over the past several months! As the first MGS Global Virtual Conference rolls out…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play…

28 May, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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Oded Onn Paints a Pretty Picture for Growth Marketing Strategies

Oded Onn Paints a Pretty Picture for…

24 May, 2020
Q&A

Being the current Senior Director of Growth Marketing at AppsFlyer and former VP of Performance Marketing at Gett, we think…

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ASO Audit with yellowHEAD: How to Rank at the Top

ASO Audit with yellowHEAD: How to Rank…

22 May, 2020
ASO
Events

Uncover proven ASO strategies to boost your app growth! Without a doubt, App Store Optimization is an indispensable part of…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Mobile Industry Trends Amidst COVID-19

Mobile Industry Trends Amidst COVID-19

4 May, 2020
UA
Best Practices
General

Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…

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Beach Bum’s VP Marketing, Shay Ze’ev Yosifon, Finds the Balance for Success

Beach Bum’s VP Marketing, Shay Ze’ev Yosifon,…

27 April, 2020
Q&A

While speaking with Shay Ze’ev Yosifon, I couldn’t help but notice his depth of knowledge in his field of expertise.…

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