How to Prepare for the Next Google Algorithm Update

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

Is Google Play Successful in Inducing More…

4 April, 2017
ASO
General

A True App Store Optimization Analysis of Google Play For several months now, Google Play has been experimenting with different…

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Google Play Keyword Ranking Algorithm Change for Slots Apps

Google Play Keyword Ranking Algorithm Change for…

23 March, 2017
ASO
General

In the last few weeks, our ASO team has noticed some significant, sudden changes in keyword rankings for major keywords in the…

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ASO Wishes You a Happy International ‘Niche’ Day!

ASO Wishes You a Happy International ‘Niche’…

8 March, 2017
ASO
General

Happy International Women’s Day! As a yellowHEAD-empowered, pregnant working mother to two kids, I jumped at the chance to celebrate…

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Strategies for Effective App Store Optimization

Strategies for Effective App Store Optimization

26 February, 2017
ASO
Events

Delivered at Casual Connect Europe 2017. In this panel, our app store optimization experts will discuss strategies to give your…

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Conversion Booster & Ranking DFNDR – A/B Testing Done Right

Conversion Booster & Ranking DFNDR – A/B…

23 February, 2017
ASO
Best Practices
General

Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…

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Localize Smart

Localize Smart

21 February, 2017
ASO
Best Practices
General

App Store Localization should be a major part of any ASO process, in order to fulfill your app’s full potential…

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Crikey! Australian App Titles are all over Google Play’s Search Suggestions

Crikey! Australian App Titles are all over…

15 February, 2017
ASO
General

Our ASO team spends much of its time exploring and scavenging the iOS and Google Play app stores for signs…

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Backlinks’ (Lack of) Impact on Google Play – an ASO Case Study

Backlinks’ (Lack of) Impact on Google Play…

30 January, 2017
ASO
SEO
Best Practices
General

At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…

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Dear iTunes: What’s with all the lousy apps in my search results?

Dear iTunes: What’s with all the lousy…

22 January, 2017
ASO
General

Ten spots, a high-traffic search query, tons of relevant apps – what’s a search algorithm to do? Prioritize, of course,…

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