Top 10 Creative Performance Insights for 2021

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Effect of New iOS App Subtitles on Keyword Rankings

Effect of New iOS App Subtitles on…

31 August, 2017
ASO
Best Practices
General

A lot has been said and written about iOS 11 and the new App Store that will launch alongside it.…

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Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

Is the Google Play Short Description More…

8 August, 2017
ASO
Best Practices
General

One of the critical questions in ASO surrounds how to best use keywords – where do they get their best…

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The New Android App Title: More Characters, Better Keyword Rankings?

The New Android App Title: More Characters,…

18 July, 2017
ASO
Best Practices
General

The Google Play Developer Console (now known simply as the Play Console) is constantly upgraded and improved in order to…

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Does Your App Have Good Retention Rates? Find Out with These Benchmarks

Does Your App Have Good Retention Rates?…

27 June, 2017
ASO
General

When Google makes an announcement, you know it’s worth listening to. And when Google adds a feature to the Play…

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Say Hello to Apple’s New App Store

Say Hello to Apple’s New App Store

8 June, 2017
ASO
Best Practices
General

Apple Introduces the new App Store at WWDC 2017 Ahh. Finally. The App Store is getting a makeover. Apple’s App…

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The Google Play Console Aims to Become App Developers’ Best Friend

The Google Play Console Aims to Become…

25 May, 2017
ASO
General

Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…

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A deeper look into Whatsapp and Facebook’s fake reviews frenzy

A deeper look into Whatsapp and Facebook’s…

3 May, 2017
ASO
Best Practices
General

Following the insightful article by The Next Web (Google Play Store Review Botnet) that uncovered a particular burst in irrelevant…

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iOS 10.3 –   Replying to App Reviews as Part of Your Long-Term Strategy

iOS 10.3 – Replying to App Reviews…

25 April, 2017
ASO
Best Practices
General

Your business’ success is often determined by the level of your customer service.  In a world of apps and app…

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Same Publisher, Same Trend for Keyword “slots”

Same Publisher, Same Trend for Keyword “slots”

12 April, 2017
ASO
General

This week, our ASO team came across another very interesting trend happening with iOS keyword rankings. It’s already known that…

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