What is Cross-Channel Marketing?

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ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

ASO’s Secret Weapon: A/B Testing with Google…

18 August, 2020
ASO
Best Practices
General

Testing graphics is a vital piece of the App Store Optimization puzzle in order to ensure your app page’s success.…

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The Creative Process Revolution

The Creative Process Revolution

17 August, 2020
Creative
Technology
Company News

Anyone who has worked with a creative studio has probably heard the same old story. It starts off with a…

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The 6 Best Display Ads Examples & What Makes Them Click-Worthy

The 6 Best Display Ads Examples &…

11 August, 2020
UA
Creative
Best Practices

Find out how these stellar display ads used simple best practices to make their mark. Display Ads Display ads are…

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Keep the Updates Coming, Google! New In-App Review API

Keep the Updates Coming, Google! New In-App…

6 August, 2020
ASO
General

This time, the feature in question is apt to become either an app’s best friend or its greatest foe –…

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What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

30 July, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

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Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

Adapting to User Acquisition Trends & Capoeira…

28 July, 2020
Q&A
General

For Deniz Varol, business has always been an interest. She took business class as an elective in high school, where…

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All Conversion Points Lead to ASO

All Conversion Points Lead to ASO

3 July, 2020
ASO
Events

You know ASO is important - but which department should take ownership? ASO has benefits for teams ranging from SEO…

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Apple’s iOS 14 is changing the mobile marketing landscape

Apple’s iOS 14 is changing the mobile…

2 July, 2020
ASO
General

Take a bite out of Apple’s sweet new updates! iOS 14 introduces App Clips, new privacy guidelines, search detection, and…

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iOS 14 hushes IDFA, causing tremors felt across the UA world

iOS 14 hushes IDFA, causing tremors felt…

30 June, 2020
UA
General

“IDFA is DEAD! IDFA is barely breathing! IDFA is no more!” Do any of those sound familiar? In case you…

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