ECommerce Marketing: The Complete Guide

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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How to Prepare for the Next Google Algorithm Update

How to Prepare for the Next Google…

27 January, 2021
SEO
Best Practices

Jump to a section… What is a Core Algorithm Update? Follow Google’s Guidelines Content Tips – How to Tailor Your…

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ASO TIPS FOR THE NEW YEAR: Positioning Your Brand in the App Stores in 2021

ASO TIPS FOR THE NEW YEAR: Positioning…

25 January, 2021
ASO
Events
Best Practices

The undeniable benefit of ASO in a mobile app store listing is that it escalates App Store visibility and improves…

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5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

5 Winning Mobile Game Ads (Including 2…

21 January, 2021
UA
Creative
Best Practices

  With hundreds of thousands of mobile games available on the App Store and Google Play today, it’s hard for…

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Everything You Need to Know About Apple Search Ads

Everything You Need to Know About Apple…

13 January, 2021
UA
ASO
Best Practices

Apple is one of the biggest tech companies in the world, and their App Store has more than two million…

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Reviewing Google’s December 2020 Core Update

Reviewing Google’s December 2020 Core Update

11 January, 2021
SEO
General

In early December, Google underwent its most recent core update to its algorithm. The previous core update was in May…

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6 of the Best New Year Marketing Ideas

6 of the Best New Year Marketing…

7 January, 2021
UA
Best Practices
General

The turn of the year brings with it new hope and a host of new ideas that marketers can try…

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Easy Guide to Getting Familiar with Automated App Ads

Easy Guide to Getting Familiar with Automated…

6 January, 2021
UA
Best Practices
General

Facebook introduced app install ads, a system designed to tackle advertising problems on their platform. Quite frankly, this was the…

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How to Grow Your Mobile Games by Testing Ad Creative the Right Way

How to Grow Your Mobile Games by…

21 December, 2020
UA
Creative
Best Practices

Finding out what’s working — and what’s not — is key to mobile growth.  With so many ad formats, platforms,…

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5 Creative Optimization Tips for Social Casino UA

5 Creative Optimization Tips for Social Casino…

16 December, 2020
UA
Creative
Best Practices

Grab the attention of high-value social casino players with these user acquisition strategies. Social casino games are immensely popular, with…

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