From missile defense to user acquisition – How advanced AI models predict performance

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From missile defense to user acquisition – How advanced AI models predict performance

From missile defense to user acquisition – How advanced AI models predict performance

February 21, 2018
Technology
Events

This presentation from Pocket Gamer Connects London 2018 by Roy Leiser illuminates how yellowHEAD is solving the issue of wasted…

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AdWords Audience Targeting – How to Optimize with Audience Lists

AdWords Audience Targeting – How to Optimize with Audience Lists

February 12, 2018
UA
Best Practices

What is AdWords Audience Targeting? There are many targeting options in Google AdWords – you can target week days, hour of…

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What is SEO? – Search Engine Optimization Explained

What is SEO? – Search Engine Optimization Explained

January 31, 2018
SEO
ASKyH
Best Practices

What is SEO? SEO stands for Search Engine Optimization - but you might have already known that. Check out this…

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Increase App Installs with App Store Optimization (ASO)

Increase App Installs with App Store Optimization (ASO)

January 29, 2018
ASO
ASKyH
Best Practices

With millions of apps flooding the app stores every day, how are you able to make yours stand out from…

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Groundbreaking Keyword Insights Now in Beta on Google Play Console

Groundbreaking Keyword Insights Now in Beta on Google Play Console

January 23, 2018
ASO
General

One question we constantly get asked by partnering developers is, “How can I see what I’m gaining from being ranked…

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404 Error Page: Definition, Detection & Winning Examples

404 Error Page: Definition, Detection & Winning Examples

January 21, 2018
SEO
Best Practices

What is a 404 Error Page? 404 error pages are exactly what they sound like - error pages. If you…

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Tracking ASO: Measuring the Unmeasurable

Tracking ASO: Measuring the Unmeasurable

January 1, 2018
ASO
Best Practices

ROI, ROAS, LTV - these are just a few of the very clear, precise, and widely adopted KPIs used to…

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Conquer the Globe with Wise Geotargeting on UAC

Conquer the Globe with Wise Geotargeting on UAC

December 28, 2017
UA
Best Practices

A lot has been said and written about the UAC migration and its possible impact on app marketing. This game-changing…

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GDN vs. Traditional Media Buying Campaigns?

GDN vs. Traditional Media Buying Campaigns?

December 11, 2017
UA
Best Practices
General

Lately we have been receiving the following response from our clients: “We have no need to launch a media buying…

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