Google Play Console’s Redesign Boasts New Features, Now in Beta

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App Marketing Insights from App Promotion Summit

App Marketing Insights from App Promotion Summit

11 December, 2019
ASO
Events
General

Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…

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Ok Google, How Does Voice Search Affect My Search Results?

Ok Google, How Does Voice Search Affect…

3 December, 2019
SEO
Best Practices

“Ok, Google. Explain yourself!” I don’t think that worked… Let’s try to explain it ourselves.   Google Voice Search is…

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Andy Andersen Keeps Tinder Local, Wherever You Are

Andy Andersen Keeps Tinder Local, Wherever You…

20 November, 2019
Q&A

Who knew a kid from Louisiana would end up leading localization efforts at Tinder? Andy Andersen definitely didn’t. Andy moved…

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Pass, Points, and Progress – Google Play Expanded

Pass, Points, and Progress – Google Play…

19 November, 2019
ASO
Best Practices
General

Along with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…

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Growth Masterminds TLV 2019 Recap

Growth Masterminds TLV 2019 Recap

7 November, 2019
Events
General

Two events week after week? Singular, if we didn’t know any better, we’d say things are getting pretty serious ;)…

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Growth Masterminds NYC 2019 Recap

Growth Masterminds NYC 2019 Recap

31 October, 2019
Events
General

On Tuesday, October 22nd, yellowHEAD joined forces with Singular and Smartly on one of NYC’s most beautiful rooftops for an…

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Facebook Partner Summit EMEA – Event Recap

Facebook Partner Summit EMEA – Event Recap

10 October, 2019
Events
General

The week of September 22nd, Facebook hosted its first-ever partner summit and yellowHEAD was happy to take part. The event…

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Google Discover – Introducing Google’s Mobile Feed

Google Discover – Introducing Google’s Mobile Feed

24 September, 2019
SEO
Best Practices
General

If you own a website and access Google Search Console regularly, you've probably come across the Google "Discover" tab. If…

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iOS 13 & ASO – What new features mean for App Store Optimization

iOS 13 & ASO – What new…

18 September, 2019
ASO
Best Practices

19.9.2019 - the day iOS 13 will roll-out. If you’re an app marketer scrambling to understand what this will mean…

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