An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

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An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

April 1, 2019
ASO
Best Practices
General

The yellowHEAD ASO team recently identified an anomaly in the metrics reports in iOS App Store Connect – and we…

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Building The Best Mobile Growth Stack

Building The Best Mobile Growth Stack

March 19, 2019
UA
Events

The tools available from hundreds of different companies these days can be overwhelming. However, different tools are better than others…

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Custom Store Listings – How Does This Differ from Translated Listings?

Custom Store Listings – How Does This Differ from Translated Listings?

March 18, 2019
ASO
Best Practices
General

Google Play has come out with a new way to localize app store listings on the Google Play Developer Console,…

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10 Tips to Boost Your Ad Campaign with Winning Ad Design

10 Tips to Boost Your Ad Campaign with Winning Ad Design

March 7, 2019
UA
Creative
ASKyH
Best Practices

In this ASKyH episode, Merav and Mike team up once again to share their thoughts on how to boost your…

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The Right Marketing Mix for Your App: How to gain more users with complementing organic and paid strategies

The Right Marketing Mix for Your App: How to gain more users with complementing organic and paid strategies

February 18, 2019
UA
ASO
Events

yellowHEAD's Head of ASO, Itai Keshet, delivers a Growth Track session at Pocket Gamer Connects London 2019 on January 21st…

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10 Ways to Boost Sales on Amazon FBA

10 Ways to Boost Sales on Amazon FBA

February 10, 2019
SEO
Best Practices
General

Even in one of the biggest online markets in the world, sales can often reach a glass ceiling. From Amazon…

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How Clean Is Your Online Reputation?

How Clean Is Your Online Reputation?

January 26, 2019
SEO
Best Practices

What Is Online Reputation Management? Online reputation management is the process of taking actions to keep a company’s or a…

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What Are YouTube TrueView Ads and How To Master Them

What Are YouTube TrueView Ads and How To Master Them

January 24, 2019
UA
ASKyH
Best Practices

In this ASKyH episode Matan Ergas, Performance Marketing Account Manager at yellowHEAD, talks about boosting YouTube marketing efforts with TrueView…

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HTTP vs. HTTPS: Why You Need The Latter

HTTP vs. HTTPS: Why You Need The Latter

January 3, 2019
SEO
Best Practices
General

If you’re reading this article, you are most likely asking yourself what the difference is between HTTP and HTTPS and…

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