CPG Marketing: Digital Innovation & DTC in a Fast-Paced Environment

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Universal App Campaigns – Google’s Black Box

Universal App Campaigns – Google’s Black Box

9 April, 2017
UA
Best Practices
General

Universal App Campaigns – A brief history Back in 2015, Google introduced new campaign called “Universal App Campaigns”, or UACs…

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ADD(to cart)ICTION – A Winning Combo of eCommerce & Facebook

ADD(to cart)ICTION – A Winning Combo of…

5 April, 2017
UA
Best Practices
General

Is there a better feeling than sprawling out on your couch with your morning coffee and scrolling through your Facebook…

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Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

Is Google Play Successful in Inducing More…

4 April, 2017
ASO
General

A True App Store Optimization Analysis of Google Play For several months now, Google Play has been experimenting with different…

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Keep Calm, Stay Relevant & Improve Your Quality Scores

Keep Calm, Stay Relevant & Improve Your…

26 March, 2017
UA
Best Practices
General

Imagine a world without Quality Scores. A world where every keyword is equal to another and the only difference between…

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Google Play Keyword Ranking Algorithm Change for Slots Apps

Google Play Keyword Ranking Algorithm Change for…

23 March, 2017
ASO
General

In the last few weeks, our ASO team has noticed some significant, sudden changes in keyword rankings for major keywords in the…

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Google Ad Extensions – What Can You ADD to Your AD?

Google Ad Extensions – What Can You…

13 March, 2017
UA
Best Practices
General

Ad extensions, as their name indicates, are a type of ad format that displays extra information about your business, in…

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ASO Wishes You a Happy International ‘Niche’ Day!

ASO Wishes You a Happy International ‘Niche’…

8 March, 2017
ASO
General

Happy International Women’s Day! As a yellowHEAD-empowered, pregnant working mother to two kids, I jumped at the chance to celebrate…

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The ABCs of Google AdWords Web Campaigns

The ABCs of Google AdWords Web Campaigns

7 March, 2017
UA
Best Practices
General

Google AdWords Web Campaigns are campaigns which lead you to a website or specific landing page where the advertiser wants…

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UX and SEO – How Important Is It to Combine the Two?

UX and SEO – How Important Is…

27 February, 2017
SEO
Best Practices
General

If you’re in the Online Marketing industry, you know how quickly trends change, and how best practices adjust accordingly. Trends…

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