Everything You Need to Know About Apple Search Ads

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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iOS 10.3 –   Replying to App Reviews as Part of Your Long-Term Strategy

iOS 10.3 – Replying to App Reviews…

25 April, 2017
ASO
Best Practices
General

Your business’ success is often determined by the level of your customer service.  In a world of apps and app…

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On-Page SEO: A must-have list of basic steps

On-Page SEO: A must-have list of basic…

20 April, 2017
SEO
Best Practices
General

Everybody’s doing the SEO dance now. Well, not just now… it’s actually been going on for many years. As such…

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Same Publisher, Same Trend for Keyword “slots”

Same Publisher, Same Trend for Keyword “slots”

12 April, 2017
ASO
General

This week, our ASO team came across another very interesting trend happening with iOS keyword rankings. It’s already known that…

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Universal App Campaigns – Google’s Black Box

Universal App Campaigns – Google’s Black Box

9 April, 2017
UA
Best Practices
General

Universal App Campaigns – A brief history Back in 2015, Google introduced new campaign called “Universal App Campaigns”, or UACs…

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ADD(to cart)ICTION – A Winning Combo of eCommerce & Facebook

ADD(to cart)ICTION – A Winning Combo of…

5 April, 2017
UA
Best Practices
General

Is there a better feeling than sprawling out on your couch with your morning coffee and scrolling through your Facebook…

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Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

Is Google Play Successful in Inducing More…

4 April, 2017
ASO
General

A True App Store Optimization Analysis of Google Play For several months now, Google Play has been experimenting with different…

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Keep Calm, Stay Relevant & Improve Your Quality Scores

Keep Calm, Stay Relevant & Improve Your…

26 March, 2017
UA
Best Practices
General

Imagine a world without Quality Scores. A world where every keyword is equal to another and the only difference between…

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Google Play Keyword Ranking Algorithm Change for Slots Apps

Google Play Keyword Ranking Algorithm Change for…

23 March, 2017
ASO
General

In the last few weeks, our ASO team has noticed some significant, sudden changes in keyword rankings for major keywords in the…

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Google Ad Extensions – What Can You ADD to Your AD?

Google Ad Extensions – What Can You…

13 March, 2017
UA
Best Practices
General

Ad extensions, as their name indicates, are a type of ad format that displays extra information about your business, in…

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