The Morning After: Mobile UA Post-IDFA

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Dear iTunes: What’s with all the lousy apps in my search results?

Dear iTunes: What’s with all the lousy…

22 January, 2017
ASO
General

Ten spots, a high-traffic search query, tons of relevant apps – what’s a search algorithm to do? Prioritize, of course,…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a…

16 January, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

When Coming on Too Strong Is a…

11 January, 2017
Creative
Best Practices
General

As a newly single woman back on the dating scene, I often get advice to “not come on too strong”.…

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App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

App in Focus: Super Mario Run –…

9 January, 2017
ASO
Best Practices
General

It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

5 January, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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The Simplest, Most Basic List of SEO Tips in 2017

The Simplest, Most Basic List of SEO…

29 December, 2016
SEO
Best Practices
General

  As 2016 comes to an end, SEO is still alive, kicking and as relevant as ever. Many changes have come…

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Track Your ASO Progress Through Big Amounts of Keyword Data

Track Your ASO Progress Through Big Amounts…

25 December, 2016
ASO
Best Practices
General

Increasing search visibility through ASO is more than just finding the right keywords, placing them strategically, and hoping for the…

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The Downfall of Banners?

The Downfall of Banners?

20 December, 2016
UA
Creative
Best Practices
General

Since the dawn of time, humans have been communicating with one another in various forms – sounds, gestures, cave drawings,…

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MAJOR Makeover Being Experimented for Google Play’s Search

MAJOR Makeover Being Experimented for Google Play’s…

19 December, 2016
ASO
Best Practices
General

The new search result layout As of last month, Google started to experiment with the layout of search results in…

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