Reviewing Google’s December 2020 Core Update

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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The Google Play Console Aims to Become App Developers’ Best Friend

The Google Play Console Aims to Become…

25 May, 2017
ASO
General

Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…

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Google I/O 2017: All You Need to Know Now to Plan for the Future

Google I/O 2017: All You Need to…

22 May, 2017
General

Google I/O 2017 is a huge event that took place last week on May 17-19, 2017 and gathered developers, engineers…

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Remarketing – Brief Intro & Best Practices for Google AdWords

Remarketing – Brief Intro & Best Practices…

18 May, 2017
UA
Best Practices
General

What is Google Remarketing? Remarketing on Google AdWords gives advertisers the option to show ads to people who have previously…

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How to Create Facebook Campaigns – A Step by Step Guide

How to Create Facebook Campaigns – A…

16 May, 2017
UA
Best Practices
General

How many times have you heard that you absolutely have to promote your product/app on social media?   And how…

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Facebook Ad Revenue Report Shows Steady User Growth in the First Quarter

Facebook Ad Revenue Report Shows Steady User…

8 May, 2017
UA
General

Just a week after Google’s Q1 2017 earnings report, Facebook announced a revenue of $8.03B, beating analysts’ estimates for the…

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Advertising Revenues Account for 87% of Google’s Q1 2017 Earnings

Advertising Revenues Account for 87% of Google’s…

4 May, 2017
UA
General

As announced on April 27th, Google's advertising revenues rose to $21.4B in Q1 2017, out of $24.75B total revenues reported.…

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A deeper look into Whatsapp and Facebook’s fake reviews frenzy

A deeper look into Whatsapp and Facebook’s…

3 May, 2017
ASO
Best Practices
General

Following the insightful article by The Next Web (Google Play Store Review Botnet) that uncovered a particular burst in irrelevant…

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A Brief Guide to Mobile App Tracking

A Brief Guide to Mobile App Tracking

30 April, 2017
UA
Best Practices
General

Every app developer should implement some sort of tracking to their app. In parallel, every advertiser should know how to…

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iOS 10.3 –   Replying to App Reviews as Part of Your Long-Term Strategy

iOS 10.3 – Replying to App Reviews…

25 April, 2017
ASO
Best Practices
General

Your business’ success is often determined by the level of your customer service.  In a world of apps and app…

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