Everything You Need to Know About Apple Search Ads

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Mobile Game Growth – A Global Picture – Part 2

Mobile Game Growth – A Global Picture…

21 June, 2017
General

The continued mobile global growth is evident when looking at market-level data. The mobile game market is driven by the…

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Ads Manager or Power Editor? All you need to know about Facebook Ad Management Tools to choose

Ads Manager or Power Editor? All you…

15 June, 2017
UA
Best Practices
General

Anyone who has ever laid eyes on Facebook marketing has probably asked himself the following question: “Which tool should I…

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The Places I want to Be –  Tips about Placement Analysis for AdMob Campaigns

The Places I want to Be –…

12 June, 2017
UA
Best Practices
General

When it comes to mobile app promotion, the Google AdWords inventory is usually synonymous with Google’s search engine, where, in…

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Say Hello to Apple’s New App Store

Say Hello to Apple’s New App Store

8 June, 2017
ASO
Best Practices
General

Apple Introduces the new App Store at WWDC 2017 Ahh. Finally. The App Store is getting a makeover. Apple’s App…

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Facebook ad not delivering? 15 questions you should ask when “the creative isn’t working”

Facebook ad not delivering? 15 questions you…

7 June, 2017
UA
Best Practices
General

“The creative isn’t working.” If you work in performance marketing or, well, any other marketing field that deals with creatives,…

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A Global Picture of the Mobile Game Market with a Country Zoom – Part 1

A Global Picture of the Mobile Game…

6 June, 2017
General

I don’t know about you, but trends and forecasts on the mobile industry always inspire me. First, they allow me…

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Spammy Structured Markup Penalty & How We Fixed It – the 411

Spammy Structured Markup Penalty & How We…

1 June, 2017
SEO
Best Practices
General

What is Structured Data and What’s Schema code got to do with it? At first glance, the term ‘structured data’…

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USER RETENTION: The Problem That Never Goes Away

USER RETENTION: The Problem That Never Goes…

29 May, 2017
UA
Best Practices
General

If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…

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Quality Score Optimization Takes a Leap Forward

Quality Score Optimization Takes a Leap Forward

28 May, 2017
UA
Best Practices
General

Hey to all of you quality score lovers! We’re back with some awesome news and updates regarding new reporting columns…

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