Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
If you’re in the Online Marketing industry, you know how quickly trends change, and how best practices adjust accordingly. Trends…
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Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…
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App Store Localization should be a major part of any ASO process, in order to fulfill your app’s full potential…
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Our ASO team spends much of its time exploring and scavenging the iOS and Google Play app stores for signs…
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Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…
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The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…
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Targeting the right users is the #1 key factor of reaching your campaign ROI goals. In order to drive better…
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At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…
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Ten spots, a high-traffic search query, tons of relevant apps – what’s a search algorithm to do? Prioritize, of course,…
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