The 6 Best Display Ads Examples & What Makes Them Click-Worthy

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The 6 Best Display Ads Examples & What Makes Them Click-Worthy

The 6 Best Display Ads Examples & What Makes Them Click-Worthy

August 11, 2020
UA
Creative
Best Practices

Find out how these stellar display ads used simple best practices to make their mark. Display Ads Display ads are…

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Keep the Updates Coming, Google! New In-App Review API

Keep the Updates Coming, Google! New In-App Review API

August 6, 2020
ASO
General

This time, the feature in question is apt to become either an app’s best friend or its greatest foe –…

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What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

July 30, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

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Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

July 28, 2020
Q&A
General

For Deniz Varol, business has always been an interest. She took business class as an elective in high school, where…

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All Conversion Points Lead to ASO

All Conversion Points Lead to ASO

July 3, 2020
ASO
Events

You know ASO is important - but which department should take ownership? ASO has benefits for teams ranging from SEO…

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Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features, Now in Beta

June 11, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

June 8, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

June 2, 2020
Creative
Technology
Events

My, how the world has changed over the past several months! As the first MGS Global Virtual Conference rolls out…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

May 28, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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