Looking Back at the Best Holiday Ads in Recent Years for Inspiration

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Say Hello to Apple’s New App Store

Say Hello to Apple’s New App Store

8 June, 2017
ASO
Best Practices
General

Apple Introduces the new App Store at WWDC 2017 Ahh. Finally. The App Store is getting a makeover. Apple’s App…

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Facebook ad not delivering? 15 questions you should ask when “the creative isn’t working”

Facebook ad not delivering? 15 questions you…

7 June, 2017
UA
Best Practices
General

“The creative isn’t working.” If you work in performance marketing or, well, any other marketing field that deals with creatives,…

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A Global Picture of the Mobile Game Market with a Country Zoom – Part 1

A Global Picture of the Mobile Game…

6 June, 2017
General

I don’t know about you, but trends and forecasts on the mobile industry always inspire me. First, they allow me…

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Spammy Structured Markup Penalty & How We Fixed It – the 411

Spammy Structured Markup Penalty & How We…

1 June, 2017
SEO
Best Practices
General

What is Structured Data and What’s Schema code got to do with it? At first glance, the term ‘structured data’…

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USER RETENTION: The Problem That Never Goes Away

USER RETENTION: The Problem That Never Goes…

29 May, 2017
UA
Best Practices
General

If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…

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Quality Score Optimization Takes a Leap Forward

Quality Score Optimization Takes a Leap Forward

28 May, 2017
UA
Best Practices
General

Hey to all of you quality score lovers! We’re back with some awesome news and updates regarding new reporting columns…

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The Google Play Console Aims to Become App Developers’ Best Friend

The Google Play Console Aims to Become…

25 May, 2017
ASO
General

Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…

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Google I/O 2017: All You Need to Know Now to Plan for the Future

Google I/O 2017: All You Need to…

22 May, 2017
General

Google I/O 2017 is a huge event that took place last week on May 17-19, 2017 and gathered developers, engineers…

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Remarketing – Brief Intro & Best Practices for Google AdWords

Remarketing – Brief Intro & Best Practices…

18 May, 2017
UA
Best Practices
General

What is Google Remarketing? Remarketing on Google AdWords gives advertisers the option to show ads to people who have previously…

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