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Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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The Evolution of Apple’s Ad Networks

The Evolution of Apple’s Ad Networks

1 December, 2016
UA
General

Apple is no stranger to ad networks. In mid-2010 the company launched iAd, an ad network to compete with Google’s…

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Why should you promote your app on Instagram?

Why should you promote your app on…

24 November, 2016
UA
Best Practices
General

When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…

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Ranking #1 for “poker”: More of a two-pair than a royal flush.

Ranking #1 for “poker”: More of a…

20 November, 2016
ASO
Best Practices
General

In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…

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App in Focus – An App Store Optimization (ASO) Analysis – Strava

App in Focus – An App Store…

31 October, 2016
ASO
Best Practices
General

Welcome to the second installment of yellowHEAD ASO’s App in Focus, where we take a look at all kinds of…

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Google RankBrain – A Game Changer for SEOs?

Google RankBrain – A Game Changer for…

5 October, 2016
SEO
Best Practices
General

RankBrain is the code name behind Google’s Artificial Intelligence (AI) program. In Oct 2015, Google rolled out an algorithm update based on the…

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New ASO Discovery: How Category Rankings may affect your App’s Keyword Ranking

New ASO Discovery: How Category Rankings may…

29 September, 2016
ASO
Best Practices
General

As a leading online marketing agency for ASO (App Store Optimization) services, we work with a number of major apps…

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App in Focus: Live.me™

App in Focus: Live.me™

25 September, 2016
ASO
Best Practices
General

Welcome to yellowHEAD’s App in Focus, where we’ll take a look at an interesting app climbing the Apple App Store and…

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New Google Play Developer Console Update: Benchmarks (in Beta)

New Google Play Developer Console Update: Benchmarks…

13 September, 2016
ASO
Best Practices
General

Google is introducing new insights in the Google Play Developer Console that provide some useful benchmarking data points for analyzing…

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New Character Limit for App Titles on iTunes: What it Means for Your App

New Character Limit for App Titles on…

12 September, 2016
ASO
Best Practices
General

On September 1st, Apple began to enforce its new 50-character limit for app titles on in its iTunes App Store.…

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