Incremental Sales: What You Need to Know for the Best Outcomes

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Facebook Ads: A Quest for More Ad Placements

Facebook Ads: A Quest for More Ad…

11 July, 2017
UA
Best Practices
General

Last month, Facebook announced that they had crossed the bar of 2 billion active users. Yet, there is not enough…

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Case Study: SEO Traffic Brings 5X CVR Improvement in Google Remarketing

Case Study: SEO Traffic Brings 5X CVR…

6 July, 2017
UA
SEO
Best Practices
General

Google Remarketing Campaigns According to some benchmarks from Google, just 2-4% of site visits result in a transaction. But a…

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Let’s Go Shopping! – A Guide to Shopping Campaigns

Let’s Go Shopping! – A Guide to…

4 July, 2017
UA
Best Practices
General

Get results for your products without the hassle of writing ads! Shopping Campaigns allow you to promote your products by…

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SEO vs. PPC – Which Is the Right Marketing Channel for YOU?

SEO vs. PPC – Which Is the…

29 June, 2017
UA
SEO
Best Practices
General

So, you have a website and a marketing budget - now what? Is it best to invest in SEO or…

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Does Your App Have Good Retention Rates? Find Out with These Benchmarks

Does Your App Have Good Retention Rates?…

27 June, 2017
ASO
General

When Google makes an announcement, you know it’s worth listening to. And when Google adds a feature to the Play…

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The Principle of Restricted Choice – or how to succeed in your Mobile App Retargeting

The Principle of Restricted Choice – or…

25 June, 2017
UA
Best Practices
General

In a world where 1 out of 4 installed apps are never used and a similar percentage are abandoned after…

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Mobile Game Growth – A Global Picture – Part 2

Mobile Game Growth – A Global Picture…

21 June, 2017
General

The continued mobile global growth is evident when looking at market-level data. The mobile game market is driven by the…

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Ads Manager or Power Editor? All you need to know about Facebook Ad Management Tools to choose

Ads Manager or Power Editor? All you…

15 June, 2017
UA
Best Practices
General

Anyone who has ever laid eyes on Facebook marketing has probably asked himself the following question: “Which tool should I…

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The Places I want to Be –  Tips about Placement Analysis for AdMob Campaigns

The Places I want to Be –…

12 June, 2017
UA
Best Practices
General

When it comes to mobile app promotion, the Google AdWords inventory is usually synonymous with Google’s search engine, where, in…

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