Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…
READ MOREGoogle Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…
READ MORESearch Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…
READ MORERemember August 2019, when Google Play officially announced a visual makeover to the store? Well, that makeover changed the game…
READ MORELast Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…
READ MOREAlong with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…
READ MORE19.9.2019 - the day iOS 13 will roll-out. If you’re an app marketer scrambling to understand what this will mean…
READ MOREWe’ve recently published the ASO for iOS part of this guide. Now let’s move on to Google Play! In this…
READ MOREApp Store Optimization is a tricky business. There are no clear cut KPIs like those you would find in other…
READ MOREFind out how yellowHEAD can support your brand growth.