Reviewing Google’s December 2020 Core Update

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Google Play Store Adds New Tags

Google Play Store Adds New Tags

2 April, 2020
ASO
General

Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…

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App Store Update: How to Conquer Search Results

App Store Update: How to Conquer Search…

18 March, 2020
ASO
Best Practices
General

Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…

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Times (and graphics sizes) are a-changing! The New Google Play Layout

Times (and graphics sizes) are a-changing! The…

23 February, 2020
ASO
Best Practices
General

Remember August 2019, when Google Play officially announced a visual makeover to the store? Well, that makeover changed the game…

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App Marketing Insights from App Promotion Summit

App Marketing Insights from App Promotion Summit

11 December, 2019
ASO
Events
General

Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…

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Pass, Points, and Progress – Google Play Expanded

Pass, Points, and Progress – Google Play…

19 November, 2019
ASO
Best Practices
General

Along with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…

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iOS 13 & ASO – What new features mean for App Store Optimization

iOS 13 & ASO – What new…

18 September, 2019
ASO
Best Practices

19.9.2019 - the day iOS 13 will roll-out. If you’re an app marketer scrambling to understand what this will mean…

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App Store Optimization Guide 2019 – ASO for Google Play

App Store Optimization Guide 2019 – ASO…

13 August, 2019
ASO
Best Practices

We’ve recently published the ASO for iOS part of this guide. Now let’s move on to Google Play! In this…

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Which App Store Optimization KPIs should you be tracking?

Which App Store Optimization KPIs should you…

8 August, 2019
ASO
Best Practices

App Store Optimization is a tricky business. There are no clear cut KPIs like those you would find in other…

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