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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings…

8 June, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play…

28 May, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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ASO Audit with yellowHEAD: How to Rank at the Top

ASO Audit with yellowHEAD: How to Rank…

22 May, 2020
ASO
Events

Uncover proven ASO strategies to boost your app growth! Without a doubt, App Store Optimization is an indispensable part of…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Google Play Store Adds New Tags

Google Play Store Adds New Tags

2 April, 2020
ASO
General

Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…

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App Store Update: How to Conquer Search Results

App Store Update: How to Conquer Search…

18 March, 2020
ASO
Best Practices
General

Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…

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Times (and graphics sizes) are a-changing! The New Google Play Layout

Times (and graphics sizes) are a-changing! The…

23 February, 2020
ASO
Best Practices
General

Remember August 2019, when Google Play officially announced a visual makeover to the store? Well, that makeover changed the game…

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App Marketing Insights from App Promotion Summit

App Marketing Insights from App Promotion Summit

11 December, 2019
ASO
Events
General

Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…

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Pass, Points, and Progress – Google Play Expanded

Pass, Points, and Progress – Google Play…

19 November, 2019
ASO
Best Practices
General

Along with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…

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