Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…
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Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…
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Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…
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Remember August 2019, when Google Play officially announced a visual makeover to the store? Well, that makeover changed the game…
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Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…
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Along with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…
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19.9.2019 - the day iOS 13 will roll-out. If you’re an app marketer scrambling to understand what this will mean…
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We’ve recently published the ASO for iOS part of this guide. Now let’s move on to Google Play! In this…
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App Store Optimization is a tricky business. There are no clear cut KPIs like those you would find in other…
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