Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…
READ MORE
We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…
READ MORE
Uncover proven ASO strategies to boost your app growth! Without a doubt, App Store Optimization is an indispensable part of…
READ MORE
yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…
READ MORE
Google Play continues implementing changes! This time, it’s the “app details” in search results. How was it before? In search…
READ MORE
Search Results. Apple Search Ads. Featuring in Search Results. Each of these formats consume the most viewed real estate for…
READ MORE
Remember August 2019, when Google Play officially announced a visual makeover to the store? Well, that makeover changed the game…
READ MORE
Last Thursday, I was privileged to attend the App Promotion Summit in Berlin. It was an insightful day of interesting…
READ MORE
Along with iOS 13, Apple released its Apple Arcade – a subscription program to a library of premium mobile games…
READ MOREFind out how yellowHEAD can support your brand growth.
