Reviewing Google’s December 2020 Core Update

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

Topic
Category
Clear all
What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

30 July, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

READ MORE
Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

Adapting to User Acquisition Trends & Capoeira…

28 July, 2020
Q&A
General

For Deniz Varol, business has always been an interest. She took business class as an elective in high school, where…

READ MORE
Apple’s iOS 14 is changing the mobile marketing landscape

Apple’s iOS 14 is changing the mobile…

2 July, 2020
ASO
General

Take a bite out of Apple’s sweet new updates! iOS 14 introduces App Clips, new privacy guidelines, search detection, and…

READ MORE
iOS 14 hushes IDFA, causing tremors felt across the UA world

iOS 14 hushes IDFA, causing tremors felt…

30 June, 2020
UA
General

“IDFA is DEAD! IDFA is barely breathing! IDFA is no more!” Do any of those sound familiar? In case you…

READ MORE
Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features,…

11 June, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

READ MORE
Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings…

8 June, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

READ MORE
Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play…

28 May, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

READ MORE
A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

READ MORE
Mobile Industry Trends Amidst COVID-19

Mobile Industry Trends Amidst COVID-19

4 May, 2020
UA
Best Practices
General

Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…

READ MORE
newsletter Get the latest marketing news!
Let's talk marketing

Find out how yellowHEAD can support your brand growth.

    Looking for:



    THANK YOU FOR CONTACTING US! WE'LL GET BACK TO YOU SOON!