The 6 Best Instagram Ads & What They All Have in Common

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Apple’s iOS 14 is changing the mobile marketing landscape

Apple’s iOS 14 is changing the mobile…

2 July, 2020
ASO
General

Take a bite out of Apple’s sweet new updates! iOS 14 introduces App Clips, new privacy guidelines, search detection, and…

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iOS 14 hushes IDFA, causing tremors felt across the UA world

iOS 14 hushes IDFA, causing tremors felt…

30 June, 2020
UA
General

“IDFA is DEAD! IDFA is barely breathing! IDFA is no more!” Do any of those sound familiar? In case you…

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Google Play Console’s Redesign Boasts New Features, Now in Beta

Google Play Console’s Redesign Boasts New Features,…

11 June, 2020
ASO
Best Practices
General

Google’s done it again with a new update! This time, the ASO community will be ecstatic to find the Google…

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Google Play’s Custom Details Page (CDP) Brings Paid & Organic Closer Together

Google Play’s Custom Details Page (CDP) Brings…

8 June, 2020
ASO
Best Practices
General

We’ve always said a strong ASO strategy should be synchronized with a well-thought-out UA plan. Meaning, the ads should be…

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MGS20 – Interview with Lee Spungin, VP Strategic Partnerships at yellowHEAD

MGS20 – Interview with Lee Spungin, VP…

2 June, 2020
Creative
Technology
Events

My, how the world has changed over the past several months! As the first MGS Global Virtual Conference rolls out…

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Search, and you shall find: Google Play adds new FILTERS & related keywords to your search

Search, and you shall find: Google Play…

28 May, 2020
ASO
Best Practices
General

We’ve all been there before. You visit Google Play in search of a particular app or game. You might even…

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Oded Onn Paints a Pretty Picture for Growth Marketing Strategies

Oded Onn Paints a Pretty Picture for…

24 May, 2020
Q&A

Being the current Senior Director of Growth Marketing at AppsFlyer and former VP of Performance Marketing at Gett, we think…

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A New Way to Look at Google Play Keyword Targeting

A New Way to Look at Google…

12 May, 2020
ASO
Best Practices
General

yellowHEAD’s ASO team has made an interesting discovery about Google Play’s algorithm: keyword targeting does not need to be an…

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Mobile Industry Trends Amidst COVID-19

Mobile Industry Trends Amidst COVID-19

4 May, 2020
UA
Best Practices
General

Well, it looks like we’re going into another month of lockdown. But before we go on and discuss some super interesting…

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