Everything You Need to Know About Apple Search Ads

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How to Match Your Expectations for ASO vs SEO

How to Match Your Expectations for ASO…

8 December, 2020
ASO
SEO
General

Download the ASO vs. SEO infographic! Web Marketers, meet ASO. App Marketers, say Hello to SEO. Over the last 20…

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To creativity and beyond! yellowHEAD becomes Facebook Marketing Partner for Creative!

To creativity and beyond! yellowHEAD becomes Facebook…

3 December, 2020
Creative
Technology
Company News

yellowHEAD proudly became a Facebook Marketing Partner (FMP) for Creative, and we owe it all to our amazing creative team,…

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Incremental Sales: What You Need to Know for the Best Outcomes

Incremental Sales: What You Need to Know…

1 December, 2020
UA
Best Practices
General

No matter the type of business you run, you will need to pay attention to multiple factors to evaluate your…

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Looking Back at the Best Holiday Ads in Recent Years for Inspiration

Looking Back at the Best Holiday Ads…

25 November, 2020
UA
Creative
Best Practices

It is not too late to start holiday marketing campaigns, although starting earlier  is always better. If you are unsure…

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Meta Descriptions, Titles & Headers – Everything you need to know

Meta Descriptions, Titles & Headers – Everything…

25 November, 2020
SEO
Best Practices

Jump to a section... What Are Meta Tags? Meet the Meta Title (a.k.a. the Title Tag, Page Title) Meta title…

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Ad Creative Benchmark Report: What Converts Social Casino Users?

Ad Creative Benchmark Report: What Converts Social…

19 November, 2020
UA
Creative
Best Practices
General

Using the Alison Technology Platform, we analyzed 300M+ impressions across thousands of ads to see what creative strategies work best.…

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Online Video Advertising – The Performance Marketer’s Complete Guide

Online Video Advertising – The Performance Marketer’s…

12 November, 2020
UA
Creative
Best Practices

From top platforms to best practices, we’ve got everything marketers need to know about online video advertising. It’s no secret…

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Mobile Ad Formats: Creative Specs & Industry Standards

Mobile Ad Formats: Creative Specs & Industry…

29 October, 2020
UA
Creative
Best Practices

With so many options, finding the right mobile advertising formats to fit your goals can be overwhelming — but it…

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Cyber Weekend Marketing in a post-COVID world

Cyber Weekend Marketing in a post-COVID world

28 October, 2020
UA
Best Practices

Black Friday Cyber Monday Marketing is essential to profit in the festive season. Here are the best practices for a…

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