Google My Business & Local SEO Guide 2018

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Google My Business & Local SEO Guide 2018

Google My Business & Local SEO Guide 2018

November 26, 2017
SEO
Best Practices
General

Are you a small-medium business owner? Are you having a tough time competing for users’ attention with all those big…

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How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

November 14, 2017
UA
Events
Best Practices

Last month, yellowHEAD had a pleasure to discuss the future of user acquisition at Casual Connect Kyiv with: Javier Castro,…

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Universal App Campaigns gaining 100% higher ROI compared to July

Universal App Campaigns gaining 100% higher ROI compared to July

November 9, 2017
UA
Best Practices
General

The New Universal App Campaigns So, it’s been a while since Google announced they are going all-in on Universal App…

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Facebook Value Optimization – The Digital Whale Watch

Facebook Value Optimization – The Digital Whale Watch

October 24, 2017
UA
Best Practices
General

Groundbreaking news! Once again, Facebook has stepped up to ensure that advertisers maximize their ROAS, by enrolling the new Value…

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How to Choose a Domain Name

How to Choose a Domain Name

September 28, 2017
SEO
Best Practices
General

Naturally, most businesses spend a lot of time, effort and money on branding and choosing a business name. The next…

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How to Use Facebook Automated Rules to Better Optimize Your Campaigns

How to Use Facebook Automated Rules to Better Optimize Your Campaigns

September 18, 2017
UA
Best Practices
General

When running high-scale, multi-national campaigns, one finds oneself constantly thinking about faster, more efficient ways to perform various optimization actions.…

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Mobile-first Index is Around the Corner: Move from m-dot to Responsive Sites

Mobile-first Index is Around the Corner: Move from m-dot to Responsive Sites

September 17, 2017
SEO
Best Practices
General

Back in November 2016, Doantam Phan, Product Manager at Google, stated in the Official Google Webmaster Blog that “Although our…

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Are You (P)interested? How Pinterest Promoted Pins can help promote your business

Are You (P)interested? How Pinterest Promoted Pins can help promote your business

September 7, 2017
UA
Best Practices
General

As part of the platform’s major demographic (a woman and art/design lover), I’ve been using Pinterest on a daily basis…

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Effect of New iOS App Subtitles on Keyword Rankings

Effect of New iOS App Subtitles on Keyword Rankings

August 31, 2017
ASO
Best Practices
General

A lot has been said and written about iOS 11 and the new App Store that will launch alongside it.…

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