How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

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How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

April 8, 2021
UA
Best Practices
General

Apple’s iOS 14.5 update is going to change how advertisers target and track users.  Let’s look at how it will…

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How to adapt creatives for every platform — for maximum performance

How to adapt creatives for every platform — for maximum performance

April 4, 2021
UA
Creative
Events

When it comes to digital marketing, there's no such thing as a one-size-fits-all creative for all platforms. To really perform,…

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What is Cross-Channel Marketing?

What is Cross-Channel Marketing?

March 26, 2021
UA
Best Practices
General

Cross-channel marketing aims to create a consistent experience across a variety of digital channels. Read on to find out how…

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Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

March 25, 2021
Q&A
General

Chatting with Ana Maria Rizopol, Social Point’s Marketing Outsourcing Creative Manager, was enjoyable and exciting. Originally from Romania, Ana gained…

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4 Direct to Consumer Trends Marketers Need to Know in 2021

4 Direct to Consumer Trends Marketers Need to Know in 2021

March 15, 2021
UA
Best Practices
General

Here’s how to navigate evolving consumer expectations and take your DTC brand to new heights this year. It’s no secret…

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Adjust’s Ozan Sisman Cooks Up Successful Mobile Marketing Partnerships

Adjust’s Ozan Sisman Cooks Up Successful Mobile Marketing Partnerships

March 11, 2021
Q&A
General

Ozan Sisman, Partnership Manager at Adjust, is a unique combination of numbers and sociability. With a passion for math, Ozan…

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Sprinters and Marathoners: yellowHEAD’s Digital Innovation & DTC Recap

Sprinters and Marathoners: yellowHEAD’s Digital Innovation & DTC Recap

March 8, 2021
UA
Events

yellowHEAD’s latest webinar shows that CPG businesses find success in DTC when they treat it like a marathon, not a…

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4 DTC Advertising Examples & What They Do Right

4 DTC Advertising Examples & What They Do Right

March 2, 2021
UA
Creative
Best Practices

These modern direct to consumer brands know how to get attention with creative ads that tell a story. With so…

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3 DTC Brands Changing the Marketing Game in 2021

3 DTC Brands Changing the Marketing Game in 2021

March 1, 2021
UA
Creative
Best Practices

From personalized quizzes to Insta-friendly cocktail recipes, these three companies are DTC marketing inspiration. DTC brands are facing new challenges…

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