Top 10 Creative Performance Insights for 2021

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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404 Error Page: Definition, Detection & Winning Examples

404 Error Page: Definition, Detection & Winning…

21 January, 2018
SEO
Best Practices

What is a 404 Error Page? 404 error pages are exactly what they sound like - error pages. If you…

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Happy ‘$110 Billion’ New Year!  (in consumer App Store spend)

Happy ‘$110 Billion’ New Year! (in consumer…

9 January, 2018
ASO
General

Happy New Year! And happy 10th anniversary (well, almost) of app stores! In July 2008, Apple launched the App Store,…

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Tracking ASO: Measuring the Unmeasurable

Tracking ASO: Measuring the Unmeasurable

1 January, 2018
ASO
Best Practices

ROI, ROAS, LTV - these are just a few of the very clear, precise, and widely adopted KPIs used to…

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Conquer the Globe with Wise Geotargeting on UAC

Conquer the Globe with Wise Geotargeting on…

28 December, 2017
UA
Best Practices

A lot has been said and written about the UAC migration and its possible impact on app marketing. This game-changing…

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GDN vs. Traditional Media Buying Campaigns?

GDN vs. Traditional Media Buying Campaigns?

11 December, 2017
UA
Best Practices
General

Lately we have been receiving the following response from our clients: “We have no need to launch a media buying…

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Introducing the New AdWords Experience

Introducing the New AdWords Experience

29 November, 2017
UA
General

Google is keeping busy with changing and evolving constantly, adding new features and generally keeping us on the lookout for…

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Google My Business & Local SEO Guide 2018

Google My Business & Local SEO Guide…

26 November, 2017
SEO
Best Practices
General

Are you a small-medium business owner? Are you having a tough time competing for users’ attention with all those big…

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How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

How to Accelerate Your Game Growth into…

14 November, 2017
UA
Events
Best Practices

Last month, yellowHEAD had a pleasure to discuss the future of user acquisition at Casual Connect Kyiv with: Javier Castro,…

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Universal App Campaigns gaining 100% higher ROI compared to July

Universal App Campaigns gaining 100% higher ROI…

9 November, 2017
UA
Best Practices
General

The New Universal App Campaigns So, it’s been a while since Google announced they are going all-in on Universal App…

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