How to Build an eCommerce Marketing Plan That Converts

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Track Your ASO Progress Through Big Amounts of Keyword Data

Track Your ASO Progress Through Big Amounts…

25 December, 2016
ASO
Best Practices
General

Increasing search visibility through ASO is more than just finding the right keywords, placing them strategically, and hoping for the…

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The Downfall of Banners?

The Downfall of Banners?

20 December, 2016
UA
Creative
Best Practices
General

Since the dawn of time, humans have been communicating with one another in various forms – sounds, gestures, cave drawings,…

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MAJOR Makeover Being Experimented for Google Play’s Search

MAJOR Makeover Being Experimented for Google Play’s…

19 December, 2016
ASO
Best Practices
General

The new search result layout As of last month, Google started to experiment with the layout of search results in…

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Google Expanded Text Ads: Out with the Old, in with the New?

Google Expanded Text Ads: Out with the…

15 December, 2016
UA
Best Practices
General

Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…

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‘Tis the Season to Advertise on Facebook

‘Tis the Season to Advertise on Facebook

12 December, 2016
UA
Best Practices
General

How to Approach the Holiday Season The holiday season is almost here, and it’s time to “click here” and advertise…

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Basic Review of App Store Pages Testing Tools

Basic Review of App Store Pages Testing…

7 December, 2016
ASO
Best Practices
General

Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…

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The Evolution of Apple’s Ad Networks

The Evolution of Apple’s Ad Networks

1 December, 2016
UA
General

Apple is no stranger to ad networks. In mid-2010 the company launched iAd, an ad network to compete with Google’s…

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Why should you promote your app on Instagram?

Why should you promote your app on…

24 November, 2016
UA
Best Practices
General

When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…

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Ranking #1 for “poker”: More of a two-pair than a royal flush.

Ranking #1 for “poker”: More of a…

20 November, 2016
ASO
Best Practices
General

In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…

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