Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Increasing search visibility through ASO is more than just finding the right keywords, placing them strategically, and hoping for the…
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Since the dawn of time, humans have been communicating with one another in various forms – sounds, gestures, cave drawings,…
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The new search result layout As of last month, Google started to experiment with the layout of search results in…
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Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…
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How to Approach the Holiday Season The holiday season is almost here, and it’s time to “click here” and advertise…
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Conversion optimization, or maximizing the chances that a user who was exposed to your app page installs the app, is…
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Apple is no stranger to ad networks. In mid-2010 the company launched iAd, an ad network to compete with Google’s…
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When thinking about advertising on social media, the usual go-to platform is Facebook. However, there are other audience niches that…
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In the world of app stores, achieving top keyword rankings is ever-elusive. It’s something all apps strive for and is…
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