Webinar Recap: How Data is Revolutionizing Game Creatives for UA

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Conquer the Globe with Wise Geotargeting on UAC

Conquer the Globe with Wise Geotargeting on…

28 December, 2017
UA
Best Practices

A lot has been said and written about the UAC migration and its possible impact on app marketing. This game-changing…

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GDN vs. Traditional Media Buying Campaigns?

GDN vs. Traditional Media Buying Campaigns?

11 December, 2017
UA
Best Practices
General

Lately we have been receiving the following response from our clients: “We have no need to launch a media buying…

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Introducing the New AdWords Experience

Introducing the New AdWords Experience

29 November, 2017
UA
General

Google is keeping busy with changing and evolving constantly, adding new features and generally keeping us on the lookout for…

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Google My Business & Local SEO Guide 2018

Google My Business & Local SEO Guide…

26 November, 2017
SEO
Best Practices
General

Are you a small-medium business owner? Are you having a tough time competing for users’ attention with all those big…

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How to Accelerate Your Game Growth into 2020 – 360° View from Industry Experts

How to Accelerate Your Game Growth into…

14 November, 2017
UA
Events
Best Practices

Last month, yellowHEAD had a pleasure to discuss the future of user acquisition at Casual Connect Kyiv with: Javier Castro,…

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Universal App Campaigns gaining 100% higher ROI compared to July

Universal App Campaigns gaining 100% higher ROI…

9 November, 2017
UA
Best Practices
General

The New Universal App Campaigns So, it’s been a while since Google announced they are going all-in on Universal App…

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Facebook just rolled out another game changer: creative split testing

Facebook just rolled out another game changer:…

6 November, 2017
UA
General

Lately, it seems like almost every week Facebook is coming out with a new feature, test, beta or interface change.…

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Breaking News! Pinterest Search Ads Now Available to All Advertisers

Breaking News! Pinterest Search Ads Now Available…

24 October, 2017
UA
General

As a successful social network with 200M monthly active users, Pinterest is constantly evolving, adding updates and new features to…

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Facebook Value Optimization – The Digital Whale Watch

Facebook Value Optimization – The Digital Whale…

24 October, 2017
UA
Best Practices
General

Groundbreaking news! Once again, Facebook has stepped up to ensure that advertisers maximize their ROAS, by enrolling the new Value…

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