DTC Marketing: The Ultimate Guide

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Casual Connect London Social Casino Track Wrap-Up

Casual Connect London Social Casino Track Wrap-Up

13 June, 2018
Events

2 weeks ago, yellowHEAD attended Casual Connect London where we, Marina and Merav, were privileged to emcee the social casino…

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ASO Updates – Google I/O and Apple’s WWDC Wrap-Up

ASO Updates – Google I/O and Apple’s…

11 June, 2018
ASO
General

It’s that time of the year! The time when the two largest mobile platforms reveal the biggest and most important…

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Facebook Targeting Audience: Tips for Finding The Right Customers

Facebook Targeting Audience: Tips for Finding The…

5 June, 2018
UA
ASKyH
Best Practices

This ASKyH video gives some pro tips on how to target the most relevant audience on Facebook. Our host for…

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On Page SEO – Learn What You Need to Rank on Google

On Page SEO – Learn What You…

17 May, 2018
SEO
ASKyH
Best Practices

**Editor's Note: As noted by Search Engine Land on May 14th - Google cut the length of Meta Descriptions to…

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Google Data Studio vs. Tableau – Pros and Cons

Google Data Studio vs. Tableau – Pros…

14 May, 2018
Technology
General

Data visualization has become more and more essential for companies over the past 20 years. Many Business Intelligence tools have…

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Is Google Play’s Keyword Insight Tool About To Be Fully Released?

Is Google Play’s Keyword Insight Tool About…

8 May, 2018
ASO
General

Google Play Store Makeover We recently witnessed some major transformations done by Google to the Google Play Store that may…

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Google Play Store: NEW Look on the Horizon

Google Play Store: NEW Look on the…

6 May, 2018
ASO
General

Recently, Google has been beta testing a new format for app page views on Google Play. (It may account for…

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What is Google AdWords? A Short & Simple Introduction!

What is Google AdWords? A Short &…

9 April, 2018
UA
ASKyH
Best Practices

*Editor's Note: Since this post was published, Google AdWords has been rebranded as Google Ads. What is Google AdWords and…

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The top ASO strategy tips in 2018 that work with our clients

The top ASO strategy tips in 2018…

19 March, 2018
ASO
Best Practices
General

ASO is not a one-size-fits-all strategy that will achieve the same results for all apps. As an international leader in…

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