Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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When Coming on Too Strong Is a Good Thing – The Art of Video Marketing

When Coming on Too Strong Is a…

11 January, 2017
Creative
Best Practices
General

As a newly single woman back on the dating scene, I often get advice to “not come on too strong”.…

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App in Focus: Super Mario Run – How Mario Can Keep Running at the Top

App in Focus: Super Mario Run –…

9 January, 2017
ASO
Best Practices
General

It's-a-me! Mario! The game everyone is running to in the last couple of weeks is Super Mario Run - the…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

5 January, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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The Simplest, Most Basic List of SEO Tips in 2017

The Simplest, Most Basic List of SEO…

29 December, 2016
SEO
Best Practices
General

  As 2016 comes to an end, SEO is still alive, kicking and as relevant as ever. Many changes have come…

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Track Your ASO Progress Through Big Amounts of Keyword Data

Track Your ASO Progress Through Big Amounts…

25 December, 2016
ASO
Best Practices
General

Increasing search visibility through ASO is more than just finding the right keywords, placing them strategically, and hoping for the…

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The Downfall of Banners?

The Downfall of Banners?

20 December, 2016
UA
Creative
Best Practices
General

Since the dawn of time, humans have been communicating with one another in various forms – sounds, gestures, cave drawings,…

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MAJOR Makeover Being Experimented for Google Play’s Search

MAJOR Makeover Being Experimented for Google Play’s…

19 December, 2016
ASO
Best Practices
General

The new search result layout As of last month, Google started to experiment with the layout of search results in…

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Google Expanded Text Ads: Out with the Old, in with the New?

Google Expanded Text Ads: Out with the…

15 December, 2016
UA
Best Practices
General

Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…

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‘Tis the Season to Advertise on Facebook

‘Tis the Season to Advertise on Facebook

12 December, 2016
UA
Best Practices
General

How to Approach the Holiday Season The holiday season is almost here, and it’s time to “click here” and advertise…

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