Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
“The creative isn’t working.” If you work in performance marketing or, well, any other marketing field that deals with creatives,…
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I don’t know about you, but trends and forecasts on the mobile industry always inspire me. First, they allow me…
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What is Structured Data and What’s Schema code got to do with it? At first glance, the term ‘structured data’…
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If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…
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Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…
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What is Google Remarketing? Remarketing on Google Ads gives advertisers the option to show ads to people who have previously…
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How many times have you heard that you absolutely have to promote your product/app on social media? And how…
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Following the insightful article by The Next Web (Google Play Store Review Botnet) that uncovered a particular burst in irrelevant…
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Every app developer should implement some sort of tracking to their app. In parallel, every advertiser should know how to…
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