The 10 Commandments of Incredible App Preview Videos

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The 10 Commandments of Incredible App Preview Videos

The 10 Commandments of Incredible App Preview Videos

August 24, 2021
ASO
Best Practices

If a picture is worth a thousand words, video is worth so much more. The world of ASO has definitely…

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Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

August 5, 2021
UA
ASO
Events

In the latest yellowHEAD webinar, we discussed the impact of iOS 14 and what marketers can expect from iOS 15.…

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Alison Named ‘Product of the Year’ by Business Intelligence Group

Alison Named ‘Product of the Year’ by Business Intelligence Group

August 2, 2021
Creative
Technology
Company News

yellowHEAD'S AI-powered creative management platform Alison was named Product of the Year 2021 by the Business Intelligence Group at their…

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Google Play Updates Its Privacy and Security Policy

Google Play Updates Its Privacy and Security Policy

July 29, 2021
ASO
General

Google announces new user data policies designed to provide more user transparency and to help people make informed choices about…

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Native Advertising: What are Native Ads?

Native Advertising: What are Native Ads?

July 19, 2021
Creative
General

Native ads are essential to any digital marketer’s success. But what are they? And how can you implement them effectively?…

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Creative Workshop Recap: Dos & Don’ts of Creative Testing Post iOS 14

Creative Workshop Recap: Dos & Don’ts of Creative Testing Post iOS 14

July 6, 2021
Creative
Events

According to experts, optimizing creative for universal appeal is key in the new era iOS.   https://www.youtube.com/watch?v=APABgHBnql8&t Worried about optimizing…

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Android Increasing Privacy Controls With Release of Android 12 Beta

Android Increasing Privacy Controls With Release of Android 12 Beta

June 22, 2021
UA
ASO
General

Android users will soon have more control over how their data is used by apps and advertisers. By the end…

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WWDC 2021 Roundup: 8 Things For Digital Marketers to Expect

WWDC 2021 Roundup: 8 Things For Digital Marketers to Expect

June 16, 2021
Technology
General

Apple finally gave the world its first look at iOS 15 and many other new features at Apple’s Worldwide Developers…

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Your Ultimate Guide to Influencer Marketing in 2021

Your Ultimate Guide to Influencer Marketing in 2021

June 2, 2021
UA
Creative
General

The rise of social media paved the way to a whole new way of marketing. Companies can now create a…

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