Marketing news, trends & insights
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Pour yourself a cup of coffee, kick up your feet, and read some marketing material.
Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…
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App Store Localization should be a major part of any ASO process, in order to fulfill your app’s full potential…
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Our ASO team spends much of its time exploring and scavenging the iOS and Google Play app stores for signs…
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Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…
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The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…
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Targeting the right users is the #1 key factor of reaching your campaign ROI goals. In order to drive better…
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At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…
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Ten spots, a high-traffic search query, tons of relevant apps – what’s a search algorithm to do? Prioritize, of course,…
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Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…
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