What is Cross-Channel Marketing?

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Conversion Booster & Ranking DFNDR – A/B Testing Done Right

Conversion Booster & Ranking DFNDR – A/B…

23 February, 2017
ASO
Best Practices
General

Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…

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Localize Smart

Localize Smart

21 February, 2017
ASO
Best Practices
General

App Store Localization should be a major part of any ASO process, in order to fulfill your app’s full potential…

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Crikey! Australian App Titles are all over Google Play’s Search Suggestions

Crikey! Australian App Titles are all over…

15 February, 2017
ASO
General

Our ASO team spends much of its time exploring and scavenging the iOS and Google Play app stores for signs…

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The Evolution of Digital Marketing BI

The Evolution of Digital Marketing BI

9 February, 2017
Technology
General

Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…

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Google AdWords – Most Significant Changes

Google AdWords – Most Significant Changes

5 February, 2017
UA
Best Practices
General

The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…

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How to Improve ROI by Using Facebook Breakdowns

How to Improve ROI by Using Facebook…

31 January, 2017
UA
Best Practices
General

Targeting the right users is the #1 key factor of reaching your campaign ROI goals. In order to drive better…

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Backlinks’ (Lack of) Impact on Google Play – an ASO Case Study

Backlinks’ (Lack of) Impact on Google Play…

30 January, 2017
ASO
SEO
Best Practices
General

At yellowHEAD, we are fortunate enough to work on a wide variety of apps belonging to some of the world's…

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Dear iTunes: What’s with all the lousy apps in my search results?

Dear iTunes: What’s with all the lousy…

22 January, 2017
ASO
General

Ten spots, a high-traffic search query, tons of relevant apps – what’s a search algorithm to do? Prioritize, of course,…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a…

16 January, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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