3 DTC Brands Changing the Marketing Game in 2021

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Google Play Keyword Ranking Algorithm Change for Slots Apps

Google Play Keyword Ranking Algorithm Change for…

23 March, 2017
ASO
General

In the last few weeks, our ASO team has noticed some significant, sudden changes in keyword rankings for major keywords in the…

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Google Ad Extensions – What Can You ADD to Your AD?

Google Ad Extensions – What Can You…

13 March, 2017
UA
Best Practices
General

Ad extensions, as their name indicates, are a type of ad format that displays extra information about your business, in…

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ASO Wishes You a Happy International ‘Niche’ Day!

ASO Wishes You a Happy International ‘Niche’…

8 March, 2017
ASO
General

Happy International Women’s Day! As a yellowHEAD-empowered, pregnant working mother to two kids, I jumped at the chance to celebrate…

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The ABCs of Google AdWords Web Campaigns

The ABCs of Google AdWords Web Campaigns

7 March, 2017
UA
Best Practices
General

Google AdWords Web Campaigns are campaigns which lead you to a website or specific landing page where the advertiser wants…

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UX and SEO – How Important Is It to Combine the Two?

UX and SEO – How Important Is…

27 February, 2017
SEO
Best Practices
General

If you’re in the Online Marketing industry, you know how quickly trends change, and how best practices adjust accordingly. Trends…

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Conversion Booster & Ranking DFNDR – A/B Testing Done Right

Conversion Booster & Ranking DFNDR – A/B…

23 February, 2017
ASO
Best Practices
General

Welcome to my first blog post about App Store Optimization! As an ASO Account Manager of a leading mobile marketing…

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Localize Smart

Localize Smart

21 February, 2017
ASO
Best Practices
General

App Store Localization should be a major part of any ASO process, in order to fulfill your app’s full potential…

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Crikey! Australian App Titles are all over Google Play’s Search Suggestions

Crikey! Australian App Titles are all over…

15 February, 2017
ASO
General

Our ASO team spends much of its time exploring and scavenging the iOS and Google Play app stores for signs…

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The Evolution of Digital Marketing BI

The Evolution of Digital Marketing BI

9 February, 2017
Technology
General

Neil Patel wrote in his Forbes article that “marketing and analytics go together like peanut butter and jelly.” I tend…

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