Google Ads: KPIs to Make the Most of Your Campaign Performance

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Google Ads: KPIs to Make the Most of Your Campaign Performance

Google Ads: KPIs to Make the Most of Your Campaign Performance

November 30, 2021
UA
Best Practices

Tracking certain Google Ads KPIs can help maximize campaign performance and increase ROIs. Discover the 10 most crucial KPIs to…

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The Secret to Beating Ad Fatigue (For Good)

The Secret to Beating Ad Fatigue (For Good)

November 22, 2021
Creative
Technology
Best Practices

When left unchecked, ad fatigue eats away at your campaign returns. Thankfully, there are creative strategies to minimize and even…

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yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

yellowHEAD Wins Two Platinum Awards at 2021 MarCom Awards

November 19, 2021
UA
Creative
Company News

yellowHEAD AI-powered performance marketing recently received two platinum awards in the 2021 MarCom Awards. yellowHEAD AI-powered performance marketing is pleased…

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Google Rolls Out Revamped PageSpeed Insights Tool

Google Rolls Out Revamped PageSpeed Insights Tool

November 18, 2021
SEO
General

Earlier this month Google announced it would be revamping the PageSpeed Insights tool. After waiting patiently to see the redesign,…

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yellowHEAD and Meta Launch Startup Hub

yellowHEAD and Meta Launch Startup Hub

November 16, 2021
Company News

yellowHEAD announced today a first-of-its-kind collaboration with Meta to launch the "Meta Startup Hub," a dedicated team of employees trained…

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How Important is Page Speed for SEO?

How Important is Page Speed for SEO?

November 10, 2021
SEO
Best Practices

There are so many factors that go into designing and launching a successful site, but page speed can be easily…

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yellowHEAD Named Agency of the Year by PR & Marketing Excellence Awards

yellowHEAD Named Agency of the Year by PR & Marketing Excellence Awards

November 9, 2021
Creative
Technology
Company News

yellowHEAD performance marketing recently won the PR & Marketing Excellence Award for its ongoing work in creative intelligence and ad…

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Snapchat Senior Creative Strategist Shares His Secrets for Success

Snapchat Senior Creative Strategist Shares His Secrets for Success

November 1, 2021
Q&A

In this latest installment of our yellowCHAT series, we sit down with Olly Wapshott, Snap Inc.’s senior creative strategist for…

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How Will the iOS 15 Update Affect Marketing?

How Will the iOS 15 Update Affect Marketing?

October 27, 2021
ASO
Best Practices
General

On June 7th, Apple held its Worldwide Developer Conference (WWDC21), which kicked off with some of the biggest announcements in…

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