What are Motion Graphics? A Guide for Advertisers (With Examples)

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The ABCs of Google AdWords Web Campaigns

The ABCs of Google AdWords Web Campaigns

March 7, 2017
UA
Best Practices
General

Google AdWords Web Campaigns are campaigns which lead you to a website or specific landing page where the advertiser wants…

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Google AdWords – Most Significant Changes

Google AdWords – Most Significant Changes

February 5, 2017
UA
Best Practices
General

The past year has seen many changes in the performance ads industry. As mobile usage overtakes desktop, the world of…

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How to Improve ROI by Using Facebook Breakdowns

How to Improve ROI by Using Facebook…

January 31, 2017
UA
Best Practices
General

Targeting the right users is the #1 key factor of reaching your campaign ROI goals. In order to drive better…

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8 Tips on How to Create a Competitive Ad on Facebook

8 Tips on How to Create a…

January 16, 2017
UA
Best Practices
General

Anyone can create an ad on Facebook Ads Manager – it is fairly simple and intuitive – but how many…

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7 Tips for Successful Facebook Retargeting

7 Tips for Successful Facebook Retargeting

January 5, 2017
UA
Best Practices
General

No digital advertising strategy is complete without a retargeting plan. Serving as a tool for both acquisition and retention, retargeting…

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The Downfall of Banners?

The Downfall of Banners?

December 20, 2016
UA
Creative
Best Practices
General

Since the dawn of time, humans have been communicating with one another in various forms – sounds, gestures, cave drawings,…

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Google Expanded Text Ads: Out with the Old, in with the New?

Google Expanded Text Ads: Out with the…

December 15, 2016
UA
Best Practices
General

Expanded Text Ads – Are they better than regular text ads? Expanded text ads are the new format of Google…

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‘Tis the Season to Advertise on Facebook

‘Tis the Season to Advertise on Facebook

December 12, 2016
UA
Best Practices
General

How to Approach the Holiday Season The holiday season is almost here, and it’s time to “click here” and advertise…

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The Evolution of Apple’s Ad Networks

The Evolution of Apple’s Ad Networks

December 1, 2016
UA
General

Apple is no stranger to ad networks. In mid-2010 the company launched iAd, an ad network to compete with Google’s…

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