The Link Between Organic and Paid App Installs

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The Link Between Organic and Paid App Installs

The Link Between Organic and Paid App Installs

October 14, 2018
UA
ASO
General

Much has been written about the relationship between paid and organic installs and whether the former has any sort of…

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UAC Creative Best Practices – Guide & Tips from Google & yellowHEAD

UAC Creative Best Practices – Guide & Tips from Google & yellowHEAD

September 17, 2018
UA
Creative
Best Practices

Since the first Universal App Campaign was launched and up until the not-so-recent migration that forced all app advertisers to…

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Playable Ads are Literally a Game Changer!

Playable Ads are Literally a Game Changer!

September 13, 2018
UA
ASKyH
Best Practices

This ASKyH video will answer all the questions you may have about Facebook playable ads. When these new interactive video…

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How to counteract & comply with GDPR on your website – a Facebook case study

How to counteract & comply with GDPR on your website – a Facebook case study

September 5, 2018
UA
SEO
Best Practices
General

Are you getting traffic from anywhere in Europe to your website? If you do, you must be GDPR compliant! What…

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Introducing YouTube TrueView for Action

Introducing YouTube TrueView for Action

August 6, 2018
UA
General

YouTube, the video-sharing network by Google, is rated as the second most popular website in the world with over 1.8…

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Facebook Playable Ads – Greater User Engagement, Higher ROAS

Facebook Playable Ads – Greater User Engagement, Higher ROAS

August 5, 2018
UA
General

Facebook has been making waves this year in the technological world with all of the updates not only to Facebook…

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Google Ads Rebranding

Google Ads Rebranding

July 31, 2018
UA
General

Why the Name Change? You may have noticed something a little different when you logged into your Google AdWords account…

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Universal App Campaigns – Understanding the Basics

Universal App Campaigns – Understanding the Basics

June 21, 2018
UA
ASKyH
Best Practices

This ASKyH video sheds some light on how the "new and improved" Google UAC (Universal App Campaign) platform works. Our…

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How to Use Data from Google Analytics to Optimize AdWords Campaigns

How to Use Data from Google Analytics to Optimize AdWords Campaigns

June 20, 2018
UA
Best Practices

Are you getting users to your website with Google advertising? Great! Now what? You're probably tracking your campaign performance and…

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