4 Direct to Consumer Trends Marketers Need to Know in 2021

Marketing news, trends & insights

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Spammy Structured Markup Penalty & How We Fixed It – the 411

Spammy Structured Markup Penalty & How We…

1 June, 2017
SEO
Best Practices
General

What is Structured Data and What’s Schema code got to do with it? At first glance, the term ‘structured data’…

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USER RETENTION: The Problem That Never Goes Away

USER RETENTION: The Problem That Never Goes…

29 May, 2017
UA
Best Practices
General

If you are an app developer, you are probably well familiar with this uncomfortable statistic about user retention: 75% of…

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Quality Score Optimization Takes a Leap Forward

Quality Score Optimization Takes a Leap Forward

28 May, 2017
UA
Best Practices
General

Hey to all of you quality score lovers! We’re back with some awesome news and updates regarding new reporting columns…

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The Google Play Console Aims to Become App Developers’ Best Friend

The Google Play Console Aims to Become…

25 May, 2017
ASO
General

Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…

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Google I/O 2017: All You Need to Know Now to Plan for the Future

Google I/O 2017: All You Need to…

22 May, 2017
General

Google I/O 2017 is a huge event that took place last week on May 17-19, 2017 and gathered developers, engineers…

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Remarketing – Brief Intro & Best Practices for Google AdWords

Remarketing – Brief Intro & Best Practices…

18 May, 2017
UA
Best Practices
General

What is Google Remarketing? Remarketing on Google AdWords gives advertisers the option to show ads to people who have previously…

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How to Create Facebook Campaigns – A Step by Step Guide

How to Create Facebook Campaigns – A…

16 May, 2017
UA
Best Practices
General

How many times have you heard that you absolutely have to promote your product/app on social media?   And how…

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Facebook Ad Revenue Report Shows Steady User Growth in the First Quarter

Facebook Ad Revenue Report Shows Steady User…

8 May, 2017
UA
General

Just a week after Google’s Q1 2017 earnings report, Facebook announced a revenue of $8.03B, beating analysts’ estimates for the…

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Advertising Revenues Account for 87% of Google’s Q1 2017 Earnings

Advertising Revenues Account for 87% of Google’s…

4 May, 2017
UA
General

As announced on April 27th, Google's advertising revenues rose to $21.4B in Q1 2017, out of $24.75B total revenues reported.…

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