Google App Campaigns Replaces UAC as the New Kid in Town

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

Topic
Category
Clear all
Google App Campaigns Replaces UAC as the New Kid in Town

Google App Campaigns Replaces UAC as the New Kid in Town

August 1, 2019
UA
Best Practices
General

Google has made some more moves recently. They have decided to narrow down their app solutions name from Universal App…

READ MORE
The Short Evolution of App Store Optimization (ASO)

The Short Evolution of App Store Optimization (ASO)

May 21, 2019
ASO
General

Like any other marketing strategy, App Store Optimization has changed over the years, and today you’ll need a long-term plan…

READ MORE
An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

April 1, 2019
ASO
Best Practices
General

The yellowHEAD ASO team recently identified an anomaly in the metrics reports in iOS App Store Connect – and we…

READ MORE
Custom Store Listings – How Does This Differ from Translated Listings?

Custom Store Listings – How Does This Differ from Translated Listings?

March 18, 2019
ASO
Best Practices
General

Google Play has come out with a new way to localize app store listings on the Google Play Developer Console,…

READ MORE
10 Ways to Boost Sales on Amazon FBA

10 Ways to Boost Sales on Amazon FBA

February 10, 2019
SEO
Best Practices
General

Even in one of the biggest online markets in the world, sales can often reach a glass ceiling. From Amazon…

READ MORE
HTTP vs. HTTPS: Why You Need The Latter

HTTP vs. HTTPS: Why You Need The Latter

January 3, 2019
SEO
Best Practices
General

If you’re reading this article, you are most likely asking yourself what the difference is between HTTP and HTTPS and…

READ MORE
The Link Between Organic and Paid App Installs

The Link Between Organic and Paid App Installs

October 14, 2018
UA
ASO
General

Much has been written about the relationship between paid and organic installs and whether the former has any sort of…

READ MORE
How to counteract & comply with GDPR on your website – a Facebook case study

How to counteract & comply with GDPR on your website – a Facebook case study

September 5, 2018
UA
SEO
Best Practices
General

Are you getting traffic from anywhere in Europe to your website? If you do, you must be GDPR compliant! What…

READ MORE
Introduction to Google Keyword Planner

Introduction to Google Keyword Planner

August 29, 2018
ASO
Best Practices
General

The Competitive World of Keywords We all want to be the top choice in everything in life, right? We want…

READ MORE
newsletter Get the latest marketing news!