SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

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SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

SEO Meta Tags Matter: Guide to SEO Meta Titles, Descriptions, & More

July 7, 2022
SEO
Best Practices

You might not always notice meta tags, but they're having a big impact on how sites are ranked by search…

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5 Common Mistakes You’re Probably Making When Localizing Apps for Israel

5 Common Mistakes You’re Probably Making When Localizing Apps for Israel

June 28, 2022
ASO
Best Practices

Israel might be a small country, but its market power far surpasses its actual size. If you're localizing an app…

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ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

ASO News: What’s Causing Sudden Changes to Google Play Traffic and Keywords?

June 8, 2022
ASO
General

This is a developing story and we will continue to update it as we understand more. Around May 24, the…

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How yellowHEAD Creates Amazing Video Ads

How yellowHEAD Creates Amazing Video Ads

May 26, 2022
Creative
ASKyH
Best Practices

There’s a lot more than meets the eye when scrolling through videos on your social media feed. From the artistic to…

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yellowHEAD & Alison.ai to Feature at MAU Vegas 2022

yellowHEAD & Alison.ai to Feature at MAU Vegas 2022

May 17, 2022
Creative
Technology
Events
Company News

yellowHEAD is excited to announce that it will be among the sponsors of MAU Vegas 2022, taking place June 6…

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Google Play Experiments Tool – Now in Beta!

Google Play Experiments Tool – Now in Beta!

April 27, 2022
ASO
Best Practices
General

2022 has been the year of change for ASO testing tools. Following the iOS 15 release, we were introduced to…

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Gaming Growth: Optimizing the User Journey for App Installs

Gaming Growth: Optimizing the User Journey for App Installs

April 7, 2022
UA
ASO
General

yellowHEAD recently joined Wooga, SciPlay, and Storemaven for an eye-opening session to discuss gaming growth in a rapidly-changing mobile landscape.…

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Alison Named Data Visualization Solution of the Year

Alison Named Data Visualization Solution of the Year

April 5, 2022
Technology
Company News

yellowHEAD is thrilled to announce that its groundbreaking creative ideation and analysis platform, Alison, was named 'Data Visualization Solution of…

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Creative Typography in Ads: How to Get It Right

Creative Typography in Ads: How to Get It Right

March 23, 2022
Creative
Best Practices

Creative typography can turn simple copy into a profound message. In this article, yellowHEAD Creative shares how to use creative…

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