Effect of New iOS App Subtitles on Keyword Rankings

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Effect of New iOS App Subtitles on Keyword Rankings

Effect of New iOS App Subtitles on Keyword Rankings

August 31, 2017
ASO
Best Practices
General

A lot has been said and written about iOS 11 and the new App Store that will launch alongside it.…

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Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

August 8, 2017
ASO
Best Practices
General

One of the critical questions in ASO surrounds how to best use keywords – where do they get their best…

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Does Your App Have Good Retention Rates? Find Out with These Benchmarks

Does Your App Have Good Retention Rates? Find Out with These Benchmarks

June 27, 2017
ASO
General

When Google makes an announcement, you know it’s worth listening to. And when Google adds a feature to the Play…

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The Google Play Console Aims to Become App Developers’ Best Friend

The Google Play Console Aims to Become App Developers’ Best Friend

May 25, 2017
ASO
General

Can you imagine that, back in 2009, Android Market (renamed Google Play in 2012) had only 2,300 apps available? It’s…

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A deeper look into Whatsapp and Facebook’s fake reviews frenzy

A deeper look into Whatsapp and Facebook’s fake reviews frenzy

May 3, 2017
ASO
Best Practices
General

Following the insightful article by The Next Web (Google Play Store Review Botnet) that uncovered a particular burst in irrelevant…

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iOS 10.3 –   Replying to App Reviews as Part of Your Long-Term Strategy

iOS 10.3 – Replying to App Reviews as Part of Your Long-Term Strategy

April 25, 2017
ASO
Best Practices
General

Your business’ success is often determined by the level of your customer service.  In a world of apps and app…

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Same Publisher, Same Trend for Keyword “slots”

Same Publisher, Same Trend for Keyword “slots”

April 12, 2017
ASO
General

This week, our ASO team came across another very interesting trend happening with iOS keyword rankings. It’s already known that…

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Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

Is Google Play Successful in Inducing More Non-Page View Installs? App Store Case Study

April 4, 2017
ASO
General

A True App Store Optimization Analysis of Google Play For several months now, Google Play has been experimenting with different…

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ASO Wishes You a Happy International ‘Niche’ Day!

ASO Wishes You a Happy International ‘Niche’ Day!

March 8, 2017
ASO
General

Happy International Women’s Day! As a yellowHEAD-empowered, pregnant working mother to two kids, I jumped at the chance to celebrate…

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