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14 August, 2019

Off Page SEO & Backlinks Explained

SEO
Best Practices

This ASKyH video introduces the concept of “Off Page SEO”. Off page optimization refers to the actions taken off of your site, in order to improve your site’s performance and health.

Daniel, Senior SEO Account Manager, will guide you through the importance of having a healthy backlink profile, including some important tips.

Are SEO backlinks different from other types of backlinks? What are spam links? Let us help you understand the role of off-page SEO and backlinks in 2019 to help keep your website healthy and improve its performance!

Hello, and welcome back to ASKyH! My name is Daniel, and I will be your SEO guide for today.

A question that always pops up is – what is off-page SEO? Is it different from on-page SEO?

Stay tuned to find out!

Off Page SEO

Most people in the online marketing biz generally know this as ‘links’, or ‘link building’. Now, that’s not completely wrong – it’s just part of it, and here’s why:

Off-page SEO is not implemented directly on your website’s pages – so it is not on-page SEO, but rather, off-page.

Off-page SEO includes links created to your website, and any mentions or citations of your brand on another website – meaning it is done OFF PAGE.

Links

In order to be able to improve its rankings and authority, a website needs a healthy backlink profile. This happens when a website manages to achieve constant new links directing to it.

However, more important than the number of links that a website receives, is the quality of the links pointing to it. In an ideal world, any huge website, such as CNN, the official website of Homeland Security, or Madonna’s website would not only mention a small local bakery’s website, but it would also link to it.

The implications of a link from very big websites do not only mean more traffic diverted to a small website, but it would also mean that Google would consider that as authority being shared onto the smaller site. This would improve a small bakery’s website’s authority and performance, leading to better rankings and more traffic.

In reality, however, not all mentions of your brand or your website will link to your site. This might be not ideal, but it does occasionally happen. On the bright side, however, such mentions will not be considered as spammy links by Google, and they will help increase your website’s online exposure and visibility.

Relevance is key

Getting tons of links to your website is nice, but Google does not like irrelevant links – it actually sees those as spammy and can potentially penalize a website for being linked from them.

A healthy backlink profile means that you must have relevant links only.

Diversity among the websites linking to yours is good, but keep in mind that a link from a football website to, let’s say – mousetraps.com – might seem somewhat bizarre.

Summary

There are many more aspects to linkbuilding, backlink profiles and different types of links your website can have, but we will have to discuss these another time.

Got unanswered questions? Let us know and don’t forget to check out our blog about top Google ranking factors.

Subscribe to our channel for updates on all your digital marketing needs.

Once again, I’m Daniel and we’ll see you next time on ASKyH!

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