ASO App Store Optimization or Bust!
ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth the time and money or a passing fad? How does it work? Is it something you can do alone? Listen to ASO experts discuss how App Store Optimization is playing a growing part in the mobile ecosystem and how focusing on key ASO elements can result in measurable growth across mobile platforms.
Delivered at Casual Connect USA 2015
Yonatan Dotan, VP of Inbound Marketing, yellowHEAD
Alex Malafeev, Founder, Sensor Tower
Jeet Niyogi, Marketing Director, Playtika Canada
Blake Pollack, CMO, The ASO Project
Moderator: Dean Takahashi, Lead Writer, GamesBeat @ VentureBeat