ASO App Store Optimization or Bust!

ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth the time and money or a passing fad? How does it work? Is it something you can do alone? Listen to ASO experts discuss how App Store Optimization is playing a growing part in the mobile ecosystem and how focusing on key ASO elements can result in measurable growth across mobile platforms.

Delivered at Casual Connect USA 2015

Panel:

Yonatan Dotan, VP of Inbound Marketing, yellowHEAD

Alex Malafeev, Founder, Sensor Tower

Jeet Niyogi, Marketing Director, Playtika Canada

Blake Pollack, CMO, The ASO Project

Moderator: Dean Takahashi, Lead Writer, GamesBeat @ VentureBeat